PPC Marketing Specialist

Digital Appointments; Shrewsbury; Hybrid; GBP 30,000 - 50,000

Job description

Are you an experienced PPC Marketing specialist living within reasonable commuting distance of Shrewsbury looking for a great hybrid opportunity?

This well-established and highly regarded business services group based in Shrewsbury is seeking an experienced PPC Marketing Specialist to join their growing team.

The Opportunity:

We are seeking a highly motivated and experienced PPC Specialist to join the established marketing team in Shrewsbury. This is a fantastic opportunity for a skilled paid search professional to take ownership of significant PPC campaigns and drive strategy.

You will be responsible for the day-to-day management, optimisation, and strategic development of our Pay-Per-Click advertising campaigns, with a primary focus on Google Ads.

Key Responsibilities:

1. Develop, implement, and manage comprehensive PPC strategies across various platforms, primarily Google Ads.
2. Conduct thorough keyword research, analysis, and expansion.
3. Create compelling ad copy and manage A/B testing initiatives to improve performance.
4. Monitor, analyse, and optimise campaign performance (CTR, CPC, CPA, ROAS) against KPIs.
5. Manage campaign budgets effectively, ensuring optimal allocation and spend efficiency.
6. Stay abreast of the latest PPC trends, platform updates, and industry best practices.

About You:

1. Proven Experience: You have demonstrable, hands-on experience managing successful PPC campaigns, ideally within an agency or in-house environment.
2. Google Ads: You possess extensive and in-depth knowledge of the Google Ads platform (including Search, Display, Video, Shopping). Google Ads certification is highly desirable.
3. Results-Driven: You have a track record of achieving and exceeding targets related to lead generation, conversions, and ROI.
4. Strategic Thinker: You can see the bigger picture and develop long-term PPC strategies.
5. Excellent Communicator: You can clearly articulate complex information and report on performance effectively.
6. Location: You must live within a reasonable commuting distance of our Shrewsbury office as this is a hybrid opportunity.

How to Apply:

If you are an experienced PPC Specialist with extensive Google Ads expertise, living within commuting distance of Shrewsbury, and are looking for your next challenge within a leading organisation, we want to hear from you! Apply with your CV or feel free to call for details.