Manager, Paid Social

Fuse; London; On-site; GBP 40,000 - 60,000

Job description

About the Role:

You’ll join the HM Government team as a Paid Social Manager and will help us design ways to use paid social channels to solve client and agency business challenges. This also includes managing and owning international social campaigns with the help of our account executive who will benefit from your guidance and support throughout the process. Lastly (but not least), you’ll be joining a great team of very talented people who are in search for new ideas, delivering great work and aiming to have fun in the process

This role covers social channel strategy and selection, building audiences, defining objectives and managing campaign delivery & reporting. You will be an integral part of instilling social best practices, delivering training where needed and partner with our client stakeholders to be their day-to-day social expert.

For HM Government we manage all central international activity for all government departments that want to communicate internationally. This makes it a very broad and diverse account! Some of our campaigns will aim to bring business to the UK while others will be helping UK nationals abroad or giving foreign students information to come and study in the UK. We also touch upon topics on current affairs such as the war in Ukraine for example.

The key platforms used are Meta, LinkedIn, Snapchat and TikTok.

Our performance and activation team is composed of international people who are very talented and aim to deliver great work. We promote keeping a comfortable environment where hearing and testing out new ideas from everyone involved is encouraged and appreciated. We make sure to support each other where we can and aim to make our day to day enjoyable.

Requirements:

• Substantial experience with managing social media platforms (LinkedIn, Facebook, Instagram and TikTok currently the core requirements, but wider experience in other platforms very welcome).
• You need to be comfortable working across Awareness and Consideration campaigns as well as lower funnel conversion campaigns.
• Experience working on global accounts is a plus.
• You need to be comfortable with regular client communication and recommend how to apply your specialism to help HM Government meet their objectives
• Having a keen eye on emerging social platforms, products, and trends is key – and communicating opportunities internally and to clients is essential.
• Hands on experience setting up, optimising and reporting through multiple social channels (Meta, LinkedIn, Snap, TikTok in that order of priority)
• Hands on experience troubleshooting multiple campaign elements
• Hands on experience providing insights to agency teams and/or clients through reporting and/or PCAs. Polished PowerPoint and Excel skills needed.
• Hands on experience monitoring budgets and finance reconciliation on a regular basis.

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.