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Head of Marketing

Proximity Recruitment

United Kingdom

Hybrid

GBP 60,000 - 70,000

21 days ago

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An ambitious and innovative hospitality technology firm is seeking a dynamic Head of Marketing to shape their go-to-market strategy. This role offers the opportunity to lead a marketing team, manage substantial budgets, and drive key performance indicators for growth. The successful candidate will work closely with senior leadership and have a significant impact on the company's marketing direction, ensuring alignment with business objectives. With a focus on data-driven strategies and digital performance, this position is ideal for someone looking to make a meaningful contribution in a rapidly expanding industry. Flexibility in working arrangements is available for the right candidate.

Experience in hospitality technology or hospitality.
Proven track record in managing marketing budgets and teams.

Develop and execute a data-driven marketing strategy.
Lead marketing analytics and oversee digital performance.
Manage and mentor the marketing team.

Data-driven marketing strategy

Marketing analytics

Lead generation

Customer acquisition cost (CAC)

Lifetime value (LTV)

Return on investment (ROI) tracking

Marketing automation tools

Digital performance (SEO, PPC, social media)

Content marketing strategies

A/B testing and conversion rate optimization

Marketing automation tools

Managing Director @ Proximity Recruitment - Digital, Marketing & eCommerce Recruitment

Proximity Recruitment is working on an exclusive basis with an ambitious & innovative Hospitality & EPOS Technology business to find a dynamic Head of Marketing (£60,000 - £70,000 + Bonus + Benefits). The role will shape & develop their go-to-market proposition for domestic & international marketing strategies.

On the SLT & working closely with the board, the successful candidate will manage multi-million pound budgets, an initial team of 2 with a roadmap to expand & with a view to the position growing to CMO.

Responsibilities include:

Develop & execute a data-driven marketing strategy that aligns with business objectives to generate the MQLs required to deliver our growth plans.
Lead marketing analytics & reporting.
Own the marketing KPIs, including lead generation, conversion rates, CAC (customer acquisition cost), LTV (lifetime value), & ROI tracking.
Implement & manage marketing automation tools.
Work closely with the commercial, product & service teams.
Analyse customer segmentation & behaviour to refine targeted marketing initiatives.
Oversee digital performance, including SEO, PPC, social media, & email marketing analytics.
Develop & manage content marketing strategies.
Drive strategic partnerships & thought leadership within the hospitality technology industry.
Lead, mentor, & develop the marketing team, fostering a data-driven and high-performance culture.
Ensure best practices for A/B testing, CRO, & campaign performance tracking.
Regularly report to the board.

The business is investing heavily in marketing & expanding internationally with over 900 retained brands to their name already. The successful candidate will have hospitality technology or hospitality experience.

The role is based in the North of England and the successful candidate will be expected to be in the offices once a fortnight, with further flexibility for the right person.

Please don’t hesitate to apply for more details.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Public Relations

Industries

Hospitality, Software Development, and IT System Custom Software Development

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