Head of Marketing

TN United Kingdom; Telford; Remote; GBP 50,000 - 90,000

Job description

Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.

We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.

If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.

As Head of Marketing, you will:

1. Marketing Strategy Development & Implementation – Lead the creation and execution of data-driven marketing strategies to optimise supporter acquisition, retention, and income growth.
2. Supporter Base Growth & Engagement – Develop and manage marketing initiatives to expand and retain PDSA’s supporter base, ensuring long-term engagement and future income potential.
3. Integrated Multi-Channel Marketing – Oversee marketing planning across digital, traditional, and commercial channels, ensuring alignment with organisational objectives and brand propositions.
4. Campaign Innovation & Performance Optimisation – Drive the development of creative, high-impact marketing campaigns using insights and data analytics to maximise effectiveness and return on investment.
5. Stakeholder & Partner Management – Build and maintain relationships with external agencies, suppliers, and internal teams, ensuring strategic alignment and effective marketing delivery.
6. Performance Monitoring & Reporting – Regularly report on marketing KPIs, adjusting strategies to exceed targets while ensuring budget and resource efficiency.

We’re seeking someone with:

1. Senior Marketing Leadership – Proven experience in leading marketing functions, with a track record of driving supporter/customer acquisition, retention, and revenue growth.
2. Multi-Channel Performance Marketing Expertise – Extensive experience in managing online and offline marketing channels, including digital, direct mail, and commercial marketing.
3. Strategic Data-Driven Decision Making – Skilled in interpreting marketing analytics and using data insights to optimise marketing strategies and campaign performance.
4. Agency & Supplier Relationship Management – Experience in managing external agencies and partners, ensuring service delivery aligns with business goals and budget.
5. Campaign Development & Innovation – Ability to create high-quality, engaging, and targeted marketing campaigns that resonate with diverse audiences.
6. Financial & Performance Accountability – Strong commercial acumen in managing multi-million-pound marketing budgets (£7M) and delivering significant income growth (£15M).

Why Join Us?

At PDSA, we care for both pets and people. As part of our team, you will enjoy a supportive, flexible working environment, along with a range of great benefits designed to make you feel valued:

• Remote and flexible working options to suit your lifestyle.
• 25 days holiday (excluding Bank Holidays), with the option to buy or sell up to 5 additional days per year.
• An additional Wellbeing Day, so you can recharge whenever you need it.
• Generous pension schemes, starting at 5% contributions and increasing up to 10%.
• Life Assurance policy (4x annual salary) to give you peace of mind.
• Employee Assistance Program and Online Wellbeing Centre available 24/7 for confidential support.
• Retail and Holiday Discounts via our fetch platform, giving you access to a wide range of deals.

PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.

If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.

We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.

To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.