Head of Marketing & Social Engagement Strategies (Sport)

Fourth Wall; Wirral; Hybrid; GBP 55,000 - 65,000; Full time

Job description

Head of Marketing & Social Engagement Strategies (Sport)

Location: Offices in Liverpool City Centre and Bromborough, Wirral

Working model: Hybrid working. Monday to Friday.

Established in 2010, Fourth Wall deliver fresh, tech-led fan engagement solutions for global sports brands. We help clubs grow and provide deeper brand experiences to their fans through the supply of cutting-edge technology, impactful content, engaging creative, and innovative merchandise.

We work with some of the biggest names in sport including Liverpool FC, Manchester City, Manchester United, Aston Villa, Tottenham Hotspur, Everton FC, Newcastle United, British & Irish Lions, and The Welsh Rugby Union to name just a few. Our business is built on innovation and driving change in how sports clubs communicate with their supporters. With a deep understanding of fan behaviour and the challenges that clubs face, we offer a whole range of engagement solutions and services that help brands achieve their goals.

The Role

We are looking for an ambitious and passionate Head of Marketing & Social Engagement Strategies to become part of our fan engagement team. You’ll need to be a real team player with a desire to get stuck in, but you’ll also play a pivotal role in leading and moulding the team, with the support needed to grow and develop as you join us on an exciting journey.

Digital is at the heart of everything we do, so vast experience of digital marketing with a high awareness of social media is key, particularly when it comes to stickiness, knowing how to keep an audience engaged and having strategies to re-engage.

But it’s not all online, we engage with sports fans in lots of different ways, and you will be central to leading the accounts and looking for ways to engage through the ideation and execution of events, matchday experiences and all other forms of media campaigns. You’ll thrive on challenging the norm and being disruptive, finding new ways to cut through the noise and find innovative ways to communicate with sports fans.

The engagement team are central to driving and shaping global membership and loyalty & reward schemes on behalf of the clubs we work with, creating long term strategies for the acquisition and retention of fans, considering the scheme benefits and how they’re delivered, whilst being part of the ideas team to advance our own tech solutions, and owning the relationships with the client brand, helping to guide them through the exciting world of fan engagement.

You’ll be given ownership of the marketing function and budgets, creating hard hitting strategies to ensure we drive forward, building on the foundations in place to enable growth in-line with our own company ambitions.

Responsibilities

• Growing and engaging audiences.
• Creating highly detailed marketing strategies to drive awareness of subscription and loyalty & rewards schemes for global sports brands.
• Creating long and short-term strategies to drive traffic; generate acquisition, and create retention through stickiness via ongoing engagement across our platforms.
• Generating impact across our fan social platforms which are built specifically to allow sports clubs to engage with fans on a personal level.
• Identifying new opportunities and reporting on expected outcomes.
• Building impactful retention strategies, leveraged by the delivery of benefits and constant awareness comms.
• Working with content and creative teams to devise and shape strategies to engage through the delivery of content that resonates.
• Exploring opportunities to drive engagement through influencer marketing, by identifying key figures within the relevant sports to bring the strategy to life.
• Identifying opportunities to drive engagement through events and activations.
• Managing marketing budgets and spend for each client.
• Leading a marketing department, ensuring the team has the required support to deliver against the strategies.
• Working with data analysts to shape clear and impactful reporting to help you and the wider team understand what is and isn’t working from a marketing perspective.
• Identifying opportunities to use content to drive engagement across various channels.
• Working directly with clients to plan and drive marketing opportunities through their own channels.
• Identifying areas of growth by giving the end user additional benefits or incentives to engage.
• Identifying fresh opportunities to engage an existing audience to maximise retention.
• Creating detailed and solid briefs for tech solutions to help drive engagement.
• Owning and shaping relationships with clients and suppliers.
• Developing user journeys from point of initial engagement through to sale/sign-up.
• Keeping on top of and working to best practices across digital marketing.
• Being flexible and having the ability to work occasional weekends or evenings around events and client meetings.

About You

A strong knowledge of sport is important, you’ll be a fan, you’ll have a good understanding of how fans think, what makes them tick and what it takes to create a truly emotive hook.

Experienced in working on social stickiness, with strategies to keep people engaged, whilst also driving new traffic, and bringing back customers to re-engage.

You’ll be adaptable and flexible, able to move with the ever-changing digital marketing landscape and always on top of the latest trends and techniques. You’ll be a leader, highly organised, forward thinking, brimming with ideas and you’ll have experience in getting the best out of people.

You won’t be scared to identify and try new opportunities, comfortable and motivated in challenging the norm or pushing forward new ways of thinking.

You’ll be a creative thinker who loves to disrupt and come up with seriously engaging ideas.

• A strong background in digital and social marketing, either agency or brand-side.
• Proven track record in achieving results by thinking outside the box.
• A wealth of digital marketing expertise, with a history of delivering against objectives.
• Experienced in creating and executing well thought out long and short-term marketing strategies.
• A creative and strategic thinker.
• A real passion to drive impactful engagement across social.
• Experience in test and learn strategies.
• Highly experienced in using data to shape campaigns and position future strategies.
• Ability to strongly relay outcomes and reporting, giving confidence to stakeholders and clients.
• A passion for doing things differently and disrupting the norm.
• Experience in leading a team and getting the best out of them.
• Exceptional organisational skills, with vast experience in creating and working to critical paths.
• A willingness to get stuck in with each task.
• A great communicator who is comfortable being the go-to person for our clients.
• A passion for sport, understanding how fans think and being truly excited by the emotive hook a sport can create.

In Return

You’ll get to join an already highly successful, forward thinking, creative and tech-led sports agency, one that is already very well established with an enviable client base and a huge appetite for growth.

• Competitive salary of up to £55,000 to £65,000 DOE.
• Senior management holiday allocation of 38 days paid holiday, including bank holidays.
• Flexible hybrid working, with a mix of remote and office locations.
• Hospitality invites to sporting fixtures.
• Company pension scheme.
• Supported training and development.
• Time off in lieu for evening or weekend work.
• Overnight pay for business travel.
• Company social events.
• Flexible and creative working spaces.
• Free on-site parking at our Bromborough HQ.
• Liverpool city centre office situated within a few minutes’ walk of both main train stations.