Head of Content

Betway Group; London; On-site; GBP 100,000 - 125,000

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Chief Marketing Officer

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

An innovative Digital Marketing Agency based in London, UK.

We craft creative design concepts, affiliate marketing and conversion optimisation.
Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

As the Head of Content, you will spearhead the transformation of Super Group's content strategy across all platforms. Your mission is to elevate our content to new heights of quality and engagement, unlocking the full potential of our sponsorship initiatives through strategic activation. You'll drive the creation of compelling, shareable content that captivates our audience and has the potential to go viral.

Your role will be pivotal in developing innovative, platform-specific campaigns that resonate deeply with our customers and drive meaningful engagement. By leveraging data-driven insights and cutting-edge content testing methodologies, you'll ensure our content not only reaches but truly connects with our target audience, setting new benchmarks for effectiveness in the industry.

What you’ll be doing

As part of your role, your responsibilities will include:

• Develop and implement a comprehensive, group-wide content strategy that aligns with our brand identity and business objectives.
• Lead the activation and optimisation of Super Group's sponsorship initiatives, ensuring maximum value and engagement from these partnerships.
• Create and oversee the production of high-quality, platform-specific content that drives engagement and resonates with our target audience.
• Implement data-driven content testing methodologies to identify and replicate successful content formats and themes.
• Develop strategies for creating viral content, leveraging current trends and innovative approaches to increase brand visibility and engagement.
• Develop and manage Super Group's ambassador and influencer strategy, including identifying key influencers, creating content strategies for partnerships, and measuring their effectiveness.
• Collaborate closely with the Head of the Studio to ensure that visual and written content, including influencer-generated content, are aligned and complementary.
• Work with marketing teams to create campaigns tailored to the specifics of various marketing platforms, optimising for each channel's unique characteristics and effectively leveraging influencer partnerships.
• Establish and maintain a content calendar that aligns with business goals, marketing campaigns, industry events, and influencer activities.
• Implement and oversee content performance metrics, using data-driven insights to continuously improve content strategy and execution across all channels, including influencer partnerships.
• Stay abreast of content trends, platform algorithm changes, emerging technologies, and influencer marketing best practices that could impact content creation and distribution.
• Manage and develop a team of content creators, writers, strategists, and influencer relationship managers, fostering a culture of creativity and data-driven decision making.
• Collaborate with other departments to ensure content supports broader business initiatives and customer needs, integrating influencer and ambassador programs where appropriate.
• Oversee the development of content guidelines and best practices to ensure consistency and quality across all brands, channels, and influencer partnerships.
• Manage content-related budgets, resources, and external partnerships, including influencer contracts, to maximize ROI on content investments.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Bachelor's degree in Marketing, Communications, Journalism, or related field; advanced degree is a plus
• 10+ years of experience in content strategy and creation, with at least 3 years in a leadership role
• Proven track record of developing and implementing successful content strategies, preferably in the gaming, entertainment, sport or digital industries
• Experience in activating and leveraging sponsorship initiatives
• Strong understanding of various marketing platforms and their content requirements
• Experience with data-driven content optimisation and A/B testing
• Exceptional written and verbal communication skills
• Strong strategic thinking and ability to align content with business objectives
• Creativity and innovation in content ideation and execution. Demonstrated ability to create viral or highly engaging content
• Proficiency in content management systems and analytics tools
• Experience with video content creation and distribution strategies
• Strong leadership and team management abilities
• Adaptability to rapidly changing digital landscapes and emerging platforms

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from:
  • Life Assurance & Income Protection
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.