Gaming Consumer Marketing Manager

Lenovo; Farnborough; On-site; GBP 35,000 - 65,000

Job description

* United Kingdom - Hampshire - Farnborough

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere.

Description and Requirements

Are you a commercially minded marketer with a creative edge and a passion for technology? Lenovo, the world’s largest PC and tablet manufacturer, is looking for a dynamic individual to drive our Legion and Tablet brand marketing to new heights. Join us in enhancing brand visibility and engagement across key retail and retail channels!

Key Responsibilities

• Strategic Campaign Development: Design and execute immersive, game-centric marketing strategies to boost brand awareness, player engagement, and loyalty for Lenovo’s Legion and Tablet gaming brands.
• Co-Marketing Execution: Spearhead collaborative marketing initiatives with key gaming retail and digital partners, aligning efforts with esports and gaming community trends while optimizing MDF budgets.
• Cross-Functional Collaboration: Team up with EMEA marketing experts, consumer sales teams, and gaming alliance partners to weave integrated, gamer-focused marketing strategies into broader business plans.
• Innovative Campaign Management: Craft creative, data-driven marketing campaigns tailored for the gaming audience—think influencer partnerships, live streams, and tournament sponsorships—to drive key brand metrics.
• Social Media Leadership: Direct the social media strategy and content creation, amplifying our brand’s voice in gaming communities and fostering active engagement across platforms.
• Plan Translation: Transform gaming business and account strategies into actionable marketing plans that support both brand and retailer initiatives, ensuring they resonate with gamers.
• Performance Reporting: Deliver regular updates and strategic insights to senior management by tracking marketing performance, gamer engagement, and key digital metrics.
• Market Trend Analysis: Stay ahead of the curve by monitoring gaming trends, competitor activities, and the evolving digital landscape, continuously refining marketing strategies to keep our brands at the forefront of the gaming world.

Key Qualifications

• Educational Background: Bachelor’s degree or equivalent in marketing, business, or a related field.
• Relevant Experience: 5–8 years of hands-on marketing or product marketing experience, preferably within the gaming or technology sector.
• Commercial Acumen: Deep understanding of trade, consumer, or retail marketing with proven insights into the gaming market and player behavior.
• Financial Proficiency: Demonstrated financial acumen with numerical reasoning and effective budget management skills to support high-impact gaming campaigns.
• Communication Skills: Excellent communication, presentation, and negotiation abilities, with a knack for influencing key stakeholders in the gaming industry.
• Creative Problem Solving: A proven track record in designing and implementing innovative marketing campaigns that resonate with gamers and deliver measurable results.
• Digital Savvy: Experience in managing social media platforms and executing successful digital marketing strategies, particularly within the gaming community.
• Team & Independent Work: A collaborative team player who can also work independently under pressure with a proactive, “can-do” attitude—ready to dive into the fast-paced world of gaming marketing.

What can we offer:

• Holiday purchase
• Private medical
• Income protection
• Positive work life balance
• Learning and development
• Life insurance
• Lenovo and Motorola products discounts
• Cycle to work
• MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Electric car salary sacrifice scheme
• Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.