Email Marketing Manager (all genders)

Paessler AG; United Kingdom; Remote; GBP 35,000 - 65,000

Job description

At Paessler, effective email marketing is core to our success. As an Email Marketing Manager you will lead our email programs; helping to drive revenue growth across both our new business and expansion funnels. From building effective nurture campaigns that convert trialists to paying customers, through to campaigns that engage with our customers and drive expansion opportunities, your focus will be on campaign creation, A/B testing, and data analysis to drive continuous improvement. The role sits within our Marketing Operations Team.

YOUR TASKS

Strategy

• Work with our Marketing Leadership to develop email marketing strategies that support our revenue goals across our new, expansion and renewal funnels.
• Segment our leads and customers to deliver targeted campaigns that maximize engagement.

Management

• Build, run and optimize email campaigns across various customer journeys, including free trial users, freeware users, customers, and channel partners.
• Work with our content, design, and product marketing teams to ensure emails are appealing, engaging, and on-brand.

A/B Testing & Optimization

• Conduct A/B testing on subject lines, email copy, and CTAs to assess and enhance campaign effectiveness.
• Monitor results and implement data-driven adjustments to improve conversion rates.

Analytics & Reporting

• Analyze campaign performance metrics (open rates, CTR, conversion rates, etc.) to provide actionable insights that inform future strategies.
• Generate regular reports to track progress and recommend areas for improvement.

YOUR PROFILE

• Proven experience in email marketing, preferably in a B2B SaaS or a technology environment.
• Familiarity with GDPR and email compliance regulations.
• Proficiency with email marketing and automation platforms (e.g., HubSpot, Outreach) and CRM tools (Salesforce).
• Expertise in A/B testing methodologies and best practices.
• A data-driven approach, and an ability to analyze / interpret data into meaningful insights that influence strategy.
• Ability to prioritize workload, manage multiple campaigns and never lose attention to detail.
• Excellent copywriting ability (English).

INTERESTED?

Make it easy for yourself and use the application button below.

Paessler, Inc. - subsidiary of Paessler GmbH
Your contact person for this great job is:
Christina Wöhler
[e-mail]

And at the end, a very important note:
For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture!