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Marketing Director

Smiley & Co, Ltd.

Sheffield

Remote

GBP 80,000 - 100,000

16 days ago

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An established industry player is seeking a dynamic Marketing Director to spearhead their marketing strategy. This pivotal role involves driving brand awareness, managing internal and external communications, and enhancing customer engagement through effective CRM strategies. You will lead initiatives that ensure alignment with business objectives while overseeing a talented team. This innovative firm offers a remote working environment, allowing you to influence marketing strategies that deliver measurable business impact. If you're ready to take on a leadership role in a fast-paced setting and make a significant contribution, this opportunity is perfect for you.

Extensive experience in senior marketing leadership roles is essential.
Strong background in B2B marketing and multi-channel strategies required.

Develop and implement strategic marketing plans aligned with business goals.
Oversee all marketing activities including digital, CRM, and PR.

Senior Marketing Leadership

B2B Marketing

Multi-channel Marketing Strategies

Leadership and People Management

Customer Insight and Data-driven Decision Making

Communication Skills

Stakeholder Management

Ability to Manage Multiple Priorities

Location: Remote

Salary: up to £100,000 per annum, depending on experience

The Role

My client is looking for an experienced Marketing Director to lead the strategic direction of their marketing function, driving brand awareness and ensuring alignment with business objectives. This role will oversee all aspects of marketing, internal communications, sales engagement, social media, PR, customer CRM, external communications, and digital strategy.

You will also manage the lead generation efforts, ensuring a strong pipeline of opportunities. Additionally, you will be responsible for overseeing the Net Promoter Score (NPS) programme, using customer insights to drive continuous improvement.

Key Responsibilities

Develop and implement a strategic marketing plan aligned with business objectives.
Oversee all marketing activities, including digital marketing, brand management, PR, and social media.
Lead internal communications to ensure employee engagement and alignment with company messaging.
Drive sales engagement initiatives to support commercial teams with effective campaigns and materials.
Manage the customer CRM strategy to enhance customer experience and retention.
Lead external communications, ensuring consistency in messaging and brand positioning.
Oversee the outbound service team and lead generation efforts to drive new business opportunities.
Manage the Net Promoter Score (NPS) programme, using feedback to inform strategic decisions.
Monitor market trends and competitor activity to identify opportunities for growth.
Work closely with cross-functional teams to support business development and commercial goals.

Skills And Experience Required

Extensive experience in a senior marketing leadership role.
Strong background in B2B marketing.
Proven expertise in leading multi-channel marketing strategies, including digital, CRM, and PR.
Strong leadership and people management skills, with the ability to motivate and develop teams.
Experience in customer insight and data-driven decision-making, including NPS management.
Commercially driven with a track record of delivering measurable business impact.
Excellent communication and stakeholder management skills.
Ability to work in a fast-paced environment and manage multiple priorities.

To Apply

If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.

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