Digital Media Manager

TOP GEAR STOKE LIMITED; Stoke-on-Trent; On-site; GBP 30,000 - 50,000

Job description

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Company Director @ TOP GEAR STOKE LIMITED | MSc in International Banking and Finance

Job Title
Digital Media Advertising Specialist – UK Car Finance Campaigns (On-site, Visa Sponsorship)

About Us:
TGS Car Sales is a leading car finance brokerage in the UK, helping customers secure affordable vehicle finance through a panel of trusted lenders. As we expand our in-house marketing operations, we’re looking for a highly skilled Digital Advertising Specialist with strong, demonstrable experience in UK car finance campaigns.

This is a full-time, on-site role based in the UK. Visa sponsorship and relocation support will be provided for the right candidate.

What We’re Looking For:

Essential Experience:

1. Minimum 3 years' hands-on experience running paid digital ad campaigns for UK car finance brokers or automotive finance firms
2. Proven success in lead generation, conversion optimization, and CPC/CPA reduction
3. Deep understanding of UK car finance customer personas and online behavior

Platform Expertise:

1. Google Ads (Search, Display, YouTube)
2. Meta Ads (Facebook & Instagram)
3. TikTok Ads (Lead Gen & Brand Awareness)
4. Additional platforms: Microsoft Ads, Snapchat, native and retargeting tools

Performance & Analytics:

1. Proficiency with Google Analytics, Meta Business Suite, UTM tracking, and reporting tools
2. Strong analytical mindset with focus on ROAS, lead quality, and campaign performance

Compliance & Creativity:

1. Knowledge of FCA (Financial Conduct Authority) guidelines for financial advertising
2. Experience writing compliant, conversion-focused ad copy
3. Ability to work with creative teams or tools to develop effective visuals and videos

Portfolio Requirement:

1. Applicants must provide examples of previous campaigns including metrics such as CPA, CTR, conversion rates, and lead volume

Preferred Qualifications:

1. Google Ads & Meta Blueprint certifications
2. CRM and automation tool experience (e.g., HubSpot, Zapier)
3. Basic knowledge of landing page platforms (Unbounce, ClickFunnels, etc.)

Soft Skills:

1. Strong English communication (written & verbal)
2. Detail-oriented and results-driven
3. Proactive team player, capable of working under deadlines in a fast-paced environment

What We Offer:

1. Competitive salary based on experience
2. Visa sponsorship for eligible international candidates
3. Relocation assistance and support with UK work permits
4. Career progression in a high-growth, performance-driven team
5. Supportive and collaborative work culture

Location:

Stoke-on-Trent, United Kingdom (Full-Time, On-Site)

How to Apply:

Please email your CV, examples of campaign work/results, and a brief cover letter to:
[e-mail]