Senior Content Strategist Planning · London ·

Billion Dollar Boy Limited; London; On-site; GBP 40,000 - 80,000

Job description

The role of the content planning team is to provide the direction for how clients can win in social first content, setting the conditions for breakthrough ideas that produce standout communication.

We are looking for a Senior Content Strategist with experience in devising innovative content plans that deliver against client objectives and show them a way to win they haven’t heard before.

A successful candidate will need to sell innovative new approaches to content, set out clear rationale and implications for messaging, casting and context.

Responsibilities:

1. Devise the content planning approach on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients.
2. Conduct social landscape and cultural analysis to identify how people are behaving and why.
3. Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasn’t heard before.
4. Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths.
5. Set clear direction for casting - what type and size of creator is required to do the job and why.
6. Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase.
7. Write a clear and compelling messaging hierarchy.
8. Work closely with the creative team on concept development.
9. Hypothesize what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach.
10. Sell in the content planning approach through persuasive, inspiring and succinct storytelling.
11. Close the learning loop by recommending how to improve the next campaign in PCAs.
12. Build and lead excellent client relationships and have a perspective on macro trends, innovations and new business models.
13. Conduct content audits, social listening, brand positioning and wider social media management recommendations.

Skills and Attributes:

1. Proven ability to devise and execute content plans that meet client objectives and introduce new, practical approaches that show what’s possible in the creator space.
2. Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.
3. An effective body of work to draw upon that demonstrates the ability to inspire, challenge and make creative leaps into new ideas.
4. A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways.
5. Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas.
6. Excellent communication and interpersonal skills.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratized, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:

1. Work with brands, but on behalf of people - Brands are clients, but agencies must prioritize people’s interests, educating brands on consumer importance and acting on behalf of the people.
2. Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
3. Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
4. Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritize employees' well-being.
5. Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.
6. Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

1. Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents.
2. Not discriminate unlawfully against any person.
3. Select the best person for the job in terms of qualifications and abilities.
4. This sets out our approach to equal opportunities and the avoidance of discrimination at work.
5. A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process.