SEM Specialist

TECHNIA; United Kingdom; Remote; GBP 60,000 - 80,000

Job description

Location: Remote, preferred UK
Language(s): English
Department: Global Marketing
Reports to: Head of Growth Marketing

About the role

We recognize that digital marketing is key to building TECHNIA’s future growth. Therefore, we’re looking for a search engine marketing specialist with a mixture of analytical and creative skills. In this role, the SEM specialist will work closely with the Head of Growth Marketing to drive targeted traffic to our websites using digital marketing tactics including social media, organic, and paid search marketing campaigns.

Responsibilities

• Conduct thorough trend and keyword research to identify relevant search terms and phrases that potential customers are using to find products, services, or information related to our website’s offerings. Work with the Head of Growth Marketing to develop a keyword strategy outlining the best approach for targeting specific keywords (e.g., paid vs. organic).
• Increase the visibility of the business by developing and executing strategies to acquire backlinks to the website.
• Draft compelling and relevant copy for ads and supporting landing pages to attract attention, convey key messages, and encourage users to click.
• Implement and manage paid search campaigns, including PPC (pay-per-click) and social media ads that drive targeted traffic and conversions. Manage campaign expenses, estimating monthly costs in order to stay on budget.
• Continuously test and refine campaigns to improve performance and deliver maximum ROI.
• Develop and implement a strategy for social media platforms to promote our products and services, focusing primarily on LinkedIn and YouTube. Set clear and realistic goals, develop a plan for increasing and engaging followers, and work with local marketing teams to achieve this.
• Track KPIs (key performance indicators) across all tactics and provide regular reports and insights on campaign performance, trends, and areas for improvement.

Experience

This role requires a minimum of 1–3 years’ professional experience working with the following objectives in a b2b setting:

• Designing, building, implementing, and managing successful and profitable digital ad campaigns using tools such as LinkedIn Campaign Manager, Matomo, GA4 (Google Analytics), Google Tag Manager, and Google Trends.
• Performing controlled tests and experimenting with ad copy, content assets, and landing pages to improve conversions over time.
• Measuring campaign performance, analyze, and report on the results.
• Creating web content such as articles, whitepapers, and other content to support paid search strategies.
• Writing compelling ad copy, landing page content, and engaging calls-to-action.
• Following brand guidelines and working within existing social media design templates for appropriate use when creating digital assets.

Application

Apply by sending an email to TECHNIA Careers at [e-mail] with your resume and cover letter.