Global Marketing Manager

Peerspace, Inc; London; Remote; GBP 150,000 - 200,000

Job description

Global Marketing Manager

Peerspace invites people to find, share, and book the most magical spaces in the world. Since 2014, our community has been opening the door to thousands of spaces – from lofts and mansions to storefronts and studios – helping people to create one-of-a-kind experiences that would not be possible elsewhere. In total, over 15 million people have been welcomed into a Peerspace location, and we're looking for people who want to help us reach the next 100 million.

The Role:

We're seeking an experienced Global Marketing Manager to lead Peerspace's traffic growth initiatives across our target international markets. Based in London or the surrounding region, this critical role sits at the intersection of our global marketing strategy and local market execution. The position offers a unique opportunity to shape Peerspace's international presence while working closely with both the Marketing and local Ops teams. As the marketing champion for our international expansion, you'll have full autonomy over local marketing initiatives while maintaining strong alignment with our global brand strategy. This role is both hands-on and strategic, and will be responsible for driving traffic growth outside the US, with a particular focus on SEO, content marketing, partnerships, digital PR, and campaign management.

Responsibilities:

Primary Responsibilities:

1. Identify, secure, and manage relationships with local affiliate marketing partners—such as brands, influencers, media outlets, industry blogs, and others—to launch new affiliate marketing campaigns in support of traffic and brand building efforts.
2. Manage content creation for local markets, including maintaining a content calendar, and support our global SEO strategy as needed.
3. Recruit and oversee freelance writers for country-specific content optimized for SEO and building website domain authority.
4. Plan and execute field marketing initiatives to build greater presence with key customer segments.
5. Establish and manage local affiliate and ambassador programs.

Secondary Responsibilities:

1. Oversee all relevant performance metrics for local marketing campaigns and provide regular reports with insights and recommendations for optimization.
2. Partner with US-based marketing teams (e.g. SEM, Lifecycle, Brand) and in-country Ops teams on various marketing campaigns.
3. Ensure brand consistency across all local marketing initiatives.

Qualifications:

Required:

1. 5+ years of relevant marketing experience, with focus on content marketing, SEO, and partnerships.
2. Proven track record in supporting market expansion for US companies.
3. Fluent in English, working knowledge of French.
4. Understanding of both paid and unpaid marketing channels.
5. Strong project management and stakeholder management abilities.
6. Excellent analytical and budgeting skills.

Preferred:

1. Background in events, hospitality, tourism or similar industry.
2. Experience working remotely, and managing freelancers and agencies.
3. Fluency in French is preferred but not required.

Working At Peerspace

Peerspace is proudly certified as a Great Place to Work and we're a remote first company with team members located in cities around the globe. Beyond competitive salary and equity compensation, we provide a range of benefits and perks, including:

1. $500 annual professional development allowance.
2. Discount on all Peerspace bookings.
3. Laptop, high res display, and stipend to setup home office.
4. Monthly cell phone and internet credit.
5. Coworking membership if needed (in lieu of home office).
6. Access to the Peerspace network of inspiring spaces to do your best work.
7. Flexible take it as you need it time off policy.
8. Wellness Fridays observed company wide.
9. Annual in-person, all company offsites and team-building events (in Peerspace locations, of course).

Diversity

At Peerspace, we're dedicated to creating a team that's diverse, equitable and inclusive. Our workplace is a space where all team members are empowered to blaze their own trail, make things happen, and take pride in their work. We believe bringing people together from different backgrounds and identities makes us stronger and better serves the Peerspace community. We'd especially like to encourage applicants from different backgrounds, locations, and experiences.