Marketing Manager - Vice President - London

Citibank (Switzerland) AG; London; Hybrid; Confidential

Job description

Marketing Manager - Vice President - London

Marketing Manager - Vice President - London

Apply remote type Hybrid locations London United Kingdom time type Full time posted on Posted Yesterday job requisition id 25848608

We are looking for a strategic and results-driven Marketing Manager to support the marketing efforts for our Private Banking division.

As a key member of the marketing team, you will work closely with stakeholders across the business to develop and execute high-impact marketing initiatives that drive client engagement, enhance brand positioning and support business growth. Reporting to the EMEA Head of Marketing, this role requires a forward-thinking professional with a deep understanding of private banking and the needs of ultra-high-net-worth clients.

Key Responsibilities:

1. Support the development and execution of a strategic marketing plan for the Private Banking business, ensuring alignment with broader business objectives.
2. Collaborate with the EMEA Head of Marketing, Marketing colleagues, senior leadership, bankers, and product teams to translate business goals into effective marketing strategies.
3. Lead brand positioning, thought leadership, and content strategies, ensuring messaging resonates with ultra-high-net-worth clients and key stakeholders.
4. Plan and execute targeted marketing campaigns, events, and digital initiatives to drive client acquisition and engagement.
5. Analyse market trends, competitor strategies, and client insights to refine marketing approaches and identify opportunities for innovation.
6. Manage relationships with external agencies and vendors to deliver high-quality marketing initiatives.
7. Drive digital marketing and data-driven approaches, optimizing client outreach and engagement across multiple channels.
8. Ensure all marketing activities comply with regulatory guidelines and align with the bank’s brand values and client-first approach.

Qualifications & Experience:

• Proven experience in a marketing role within private banking, wealth management, or financial services.
• Strong ability to think strategically and analytically, with a track record of executing successful marketing initiatives.
• Excellent communication and stakeholder management skills, with the ability to collaborate across all levels.
• Experience in content marketing, event management, digital marketing, and client engagement strategies.
• Extensive event planning and management experience, including exposure to event management systems (CVENT preferred).
• Understanding of ultra-high-net-worth client expectations and the private banking landscape.
• Experience working in a complex, multi-site matrix organisation.
• Creative thinker and strong creative judgement.
• Detailed experience with Salesforce and Salesforce Marketing cloud.
• Strong organisational skills with the ability to multi-task with a high attention to detail in a fast-paced environment.
• Extensive budget and vendor management.
• Self-starter with the ability to work autonomously to manage and drive projects forward. Also, comfortable working as part of a team and supporting initiatives from conception to completion.
• Understanding of risk, compliance, and regulatory requirements within financial services.

This role offers the opportunity to be part of a dynamic marketing team, contributing to the success of private banking through innovative and strategic marketing initiatives.

Job Family Group: Marketing

Job Family: In-Business Marketing

Time Type: Full time

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.