Ecommerce Executive

Travel Trade Recruitment; Manchester; Hybrid; GBP 30,000 - 50,000

Job description

My client is a growing luxury cruise company dedicated to offering our guests unparalleled experiences on the high seas. Their fleet of opulent ships sails to some of the world's most exquisite destinations, providing exceptional service, world-class dining, and a wealth of unforgettable experiences. They are seeking a dynamic and innovative E-commerce Executive to join their team and help drive their digital sales and customer engagement.

Role Overview:
As an E-commerce Executive, you will play a pivotal role in enhancing our online presence and maximising the company’s e-commerce capabilities. You will be responsible for managing and optimising our digital sales channels, developing and executing marketing strategies, and ensuring a seamless and luxurious online experience for our customers. You will be responsible for driving the company’s online offering by increasing conversions and direct bookings across the newly launched UK and EU websites. You will be part of a dedicated and passionate team who have significant growth targets and will be a key player in achieving those targets, whilst being passionate about delivering the best online experience for their guests in a creative and data-led way.

Key Responsibilities:
You will be responsible for proposing and implementing key merchandising activity, making data-led decisions, leading to proven improvements in the customer experience such as conversion, key engagement metrics, and bookings.
You will take the lead in coordinating and executing the best possible customer journey to elevate the merchandising and performance of our websites, whilst ensuring continuous improvement strategies are in place.

1. Coordination of key merchandising projects across CRO, UX, UJ, SEO.
2. Coordinate and ensure SEO and CRO projects are executed and pushed forward within the team and/or Digital Agency.
3. Monitor SEO performance closely to find opportunities for growth.
4. Propose and action continuous site improvements to reduce barriers to sale.
5. Lead the testing and measuring different approaches to drive the best results through A/B testing strategies.
6. Work alongside key stakeholders to investigate issues and provide solutions to improve user experience, whilst ensuring all opportunities and improvements are explored.
7. Analyse data and user behaviour to produce reports and identify areas for improvement.
8. Coordination of roadmap for on-site testing with Digital Manager and Agency.
9. Demonstrate an awareness of the different brands and products to ensure activity is tailored for the audience and market.
10. Accountable for delivering against key business KPIs including conversion, sessions, engagement metrics, and a particular focus on increasing direct booking through our website.
11. Use merchandising and analytics tools to provide insights on customer behaviour to action improvements in the customer journey.

Skills Required:
* At least 2 years' experience in a similar B2C role.
* Comfortable working across key merchandising areas including CRO, UX, UJ, and SEO.
* Be data-led, analytical, and commercially minded.
* Experience using a variety of platforms and software to support responsibilities around CRO, UX, SEO, and merchandising.
* A strong understanding of the end-to-end online user journey and buying habits.
* Experience using CMS systems. SiteCore experience desirable but not essential.
* Experience of analytics platforms. GA4 essential.
* Experience of A/B testing.
* Experience of B2C merchandising.
* Comfortable working cross-functionally to form key relationships.
* Experience working with Digital Agencies.
* Travel industry experience desirable but not essential.

Company Benefits:
* Competitive salary and performance-based bonuses.
* Flexible working arrangements (remote or on-site).
* Comprehensive benefits package, including health insurance and retirement plans.
* Opportunities for professional development and career growth.
* Travel discounts and perks for you and your family.
* A supportive and collaborative work environment.