CRM Specialist

DraftKings; London; On-site; GBP 30,000 - 60,000

Job description

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

DraftKings is looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused marketing team. As a CRM Specialist, you will support daily operations of the marketing channel for our Online Casino vertical. You will play a key role in ensuring all marketing communications adhere to best practices and deliver an exceptional customer experience, along with ensuring all required partners are aligned on promotional offers at any given point in time. Our company is agile and values high levels of autonomy, cross-functional collaboration, and a data-driven approach.

What you’ll do as a CRM Specialist

• Strategize campaign calendar to engage, re-activate, and monetize player base.

• Identify opportunities and manage personalized customer lifecycle campaigns to upsell users into new products, retain high-value users, and grow LTV.

• Execute structured tests and lead analysis of results to maximize business impact.

• Work cross-functionally with a broad set of Revenue Operations, Analytics, and Product partners to incorporate new product enhancements, A/B tests, and internal toolsets.

• Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.

• Write emails, push notifications, and in-app messages aligned to our marketing standards, brand guidelines, and channel best practices.

What skills you will use

• Bachelor’s degree in marketing or experience in a similar field.

• 3-5 years of marketing experience.

• Online casino industry strongly preferred.

• Detail-oriented with strong written and oral communication skills.

• Data-driven and strategic thinker with a passion for gaming.

• HTML experience a plus.

• Experience with A/B testing and leading strategic initiatives.

• Proven experience as a self-starter who is comfortable in a fast paced, quickly changing environment.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.