Freelance HubSpot & CRM Specialist (Marketing, Measurement & Reporting)

Wordbank; United Kingdom; Remote; GBP 40,000 - 60,000

Job description

Wordbank is seeking an experienced HubSpot specialist to audit, optimize, and enhance a HubSpot CRM & marketing setup for a B2B UK client - to provide a clear, full-funnel view of marketing performance and connect it directly to sales/CRM and ROI tracking. We're looking for support for 10 to 15 hours per month for the time being.

Key Responsibilities:

1. Audit & Optimize HubSpot CRM:
   1. Review the clients current HubSpot setup, data structure, and integration with Microsoft Dynamics CRM (their other, legacy CRM)
   2. Recommend improvements to streamline lead tracking and funnel management based on the latest HubSpot best practices.
2. Marketing Performance Reporting Setup:
   1. Build custom dashboards and reports in HubSpot to track MQLs, SQLs, pipeline progression, and ROI.
   2. Ensure accurate multi-touch attribution of leads to marketing channels (paid, organic, email, social, etc.).
   3. Implement HubSpot's latest measurement features to improve marketing and sales reporting.
3. Lead & Lifecycle Stage Optimization:
   1. Define and implement clear lifecycle stages in HubSpot to track lead progression.
   2. Optimize lead scoring, segmentation, and automation to improve handoff to sales.
4. Marketing Attribution & ROI Analysis:
   1. Implement attribution modeling using the latest HubSpot reporting tools.
   2. Set up tracking for campaign spend vs. revenue generated to assess marketing ROI.
5. Training & Documentation:
   1. Provide training for the marketing team on using new dashboards and reporting tools.
   2. Document processes and best practices for ongoing measurement and reporting success.

Requirements:

1. Proven experience with HubSpot CRM, marketing automation, and reporting.
2. Strong understanding of B2B marketing funnels and lead tracking.
3. Up-to-date knowledge of HubSpot’s latest measurement and reporting capabilities.
4. Ability to create custom reports and dashboards for marketing and sales insights.
5. Strong analytical skills and experience with marketing attribution modeling.
6. Excellent communication skills to advise on best practices and train teams.
7. Fluent in English.