Subscription Analytics Manager

Dmgmedia; London; On-site; GBP 45,000 - 80,000

Job description

Subscription Analytics Manager

Location: Harmsworth Media Headquarters, Derry Street, HSK, London
Position: Permanent

Role Overview

As Subscription Analytics Manager, you will play a key role in driving data analytics initiatives that support subscriber growth and retention strategies at Harmsworth Media (the I Paper and the New Scientist). You will define and maintain reports to track key performance indicators (KPIs), build advanced customer segmentation models, and leverage predictive analytics to enhance business decision-making.

Main Responsibilities

• Lead data analysis initiatives across the subscriber lifecycle, from acquisition to retention and lifetime value.
• Define and maintain reports to track KPIs, providing actionable insights to stakeholders across the business.
• Develop, improve, and maintain customer segmentation models to provide deep insights into the subscription base and inform Product/Marketing strategies.
• Utilise predictive analytics and retention modelling to forecast churn risk and customer behaviour, leveraging data science techniques.
• Collaborate with cross-functional teams, including marketing, finance, and product, to ensure data-driven decision-making aligns with business objectives.
• Deliver actionable recommendations to optimise marketing spend, customer acquisition, and retention strategies.

Person Specification

• 6+ years of experience in data and marketing analytics, preferably in a subscription-based business.
• Strong commercial acumen, with the ability to translate data insights into business strategies.
• Advanced analytical and quantitative skills, with expertise in statistical analysis and predictive modeling.
• Proficiency in SQL, Python, or R, and experience with data visualization tools such as Power BI, Tableau, or Looker Studio.
• Excellent stakeholder management skills, with the ability to communicate complex data findings to non-technical audiences.
• Knowledge of data science and machine learning techniques applied to subscription-based businesses, including churn prediction and lifetime value modeling.
• Experience in customer segmentation, cohort analysis, and marketing mix modelling (MMM).

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan 4x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.