ViiV UK Market Insights & Analytics Manager

GlaxoSmithKline; London; On-site; GBP 40,000 - 80,000

Job description

Site Name: UK – London – New Oxford Street
Posted Date: Apr 2 2025

UK Market Insights & Analytics Manager

Location: UK, GSK HQ

Job Purpose

The ViiV UK Insights & Analytics Manager is responsible for supporting the business to make the best, informed, strategic and tactical decisions by drawing on market research, expert resources and high levels of analytic skill and commercial judgement. A critical partner for the business and a core member of the brand teams, the individual must have the ability to thrive in a fast-paced environment. Working collaboratively with stakeholders is key to proactively find opportunities whilst raising challenges to ensure commercial strategy delivers efficient returns to the business. They will use their experience to generate insight to support decision making and use their leadership skills to contribute to the success of the ViiV UK business.

Key Responsibilities

1. Support the business to make the best, advised, strategic and tactical decisions by drawing on market research, expert resources and high levels of analytical skill and commercial judgment.
2. Partner with team members across the business to bring a clear view of business performance including identification and tracking of key performance indicators and using the results to raise questions and support or challenge strategy.
3. Point of contact for market research within ViiV UK. Ensures market research is conducted within the appropriate internal and external guidelines, and that research ‘lives’ and is acted upon by the business.
4. Synthesise insights to deliver analysis and recommendations to sales, marketing, government affairs as well as to the leadership team to advise account planning and business decisions.
5. Proactively analyse relevant data (including activity, sales, market research, etc) to drive recommendations for business actions to improve performance.
6. Project manage the planning, design and implementation for insights and analytics projects to ensure all appropriate stakeholder engagement has been considered and governance procedures have been followed.
7. Lead on self-service analytics strategy through leadership of PowerBI Dashboards.
8. Point of contact with EU and Global partners across Market Research and Data and Analytics teams.
9. Flag opportunities to Data science for advanced analytics (Machine Learning / Artificial Intelligence).
10. Implement patient-based forecasting for planning cycles, working closely with Finance Directors and Marketing Director.
11. Support the Finance Partner through Sales Force Incentive scheme design & target setting (alongside Sales Force Incentive Manager and Sales and Capability Director).
12. Lead engagement with 3rd party suppliers (e.g. IQVIA) for relevant products and offshore analytics support where relevant.

Why You?

Basic Qualifications

1. Degree or equivalent in life sciences, economics, finance, or a related analytical subject, with a passion for technology, digital, and data.
2. Strong analytical skills and experience using analysis to solve business problems, with excellent commercial judgement and an instinct for understanding business drivers.
3. Proficiency in Excel and the ability to visualise and present data effectively for storytelling, with excellent English verbal and written communication skills.
4. Strong leadership skills, with experience leading cross-functional or matrix teams, and the ability to influence and challenge positively with stakeholders at all levels.
5. Self-starter capable of rapidly building a network of strong relationships, applying objectivity and rigour to problem-solving, and turning insights into recommendations for senior stakeholders.
6. Experience with a broad range of analytics techniques, including clustering, segmentation, and patient-based forecasting, with a comprehensive understanding of their application in the pharmaceutical industry.

Desirable Qualifications

1. Commercial experience (marketing, sales, market access etc).
2. Experience with using and developing reports in a modern BI system (e.g. Qlik, PowerBI, Tableau).

Why ViiV?

ViiV Healthcare is a global specialty HIV company, the only company that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to leave no person living with HIV behind. We do this by being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We will push through every challenge until HIV/AIDS is eradicated.

ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV pandemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

ViiV Healthcare is a company 100% focused on HIV that is majority owned by GSK, a global biopharma organization. As an employee of ViiV, you are part of a team united by a clear mission to leave no person living with HIV behind. Additionally, through our shareholder relationship with GSK, you have access to a range of shared benefits and career development opportunities.

Job Application Close Date: 16th April

Please take a copy of the Job Description, as this will not be available post closure of the advert.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.