Programmatic Business Director - maternity cover

Publicis Groupe; London; Hybrid; GBP 80,000 - 100,000

Job description

Company description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,Media Week's Agency of the Year 2023!

Overview

The Programmatic Business Director is a key leadership role, that will support the strategic growth and development of our Programmatic proposition through a best in class approach to several client accounts and the transformation of our programmatic talent. You will be a trusted advisor to senior clients as well as your colleagues within the agency. With your Account Director and team of channel specialists your primary goal will be to develop client strategy and elevate our programmatic proposition, ensuring that you are working in lockstep with our overarching business strategy whilst delivering best in class client servicing. This includes protecting existing revenue via client retention and driving growth through channel growth and innovative product adoption.

This is a 12 months fixed term maternity cover.

Responsibilities

Revenue growth – A primary focus is to create commercially driven proposals, expand our scope of work and collaborate with other areas of the business to deliver revenue growth and achieve common goals. You will achieve this by driving adoption of commercially beneficial tools and services, scaling proprietary technologies and working in partnership with the central PMX team to meet or exceed trading deals.

New Business – You will become a champion of our programmatic proposition and lead new business pitch responses. You will ensure the Performics programmatic credentials are widely known across the programmatic community and beyond. You will also elevate your contribution to new business by understanding and being able to tell the Public Media pitch story. Fully immersing yourself in the Publicis Media proposition and hand raising for new business pitches where required.

Commercial strategy - You will lead the commercial strategy for your client portfolio, ensuring that your team plan media solutions across online display, video, YouTube and BVOD media via self-serve platform trading as well as elevating and promoting Publicis Media’s in-house solutions. Seeking the right balance in achieving your client’s business objectives and directing revenue into high margin areas of Publicis Media with a particular focus on APEX Digital and Guaranteed Outcomes, Epsilon, Performics T&I (Technology and Intelligence) as well as our programmatic inventory solutions such as Publicis Inventory Exchange (PIE).

Product adoption – You will be accountable for driving change management within your direct team to adopt products and technology that will reinvent how we plan and buy media. Ensuring your team members lean in to change, re-skill and understand the benefits of adopting products that will deliver business value to your clients and the way in which we work. You will be measured on the adoption of these product and services as part of your success metrics.

Client sophistication - Working with your Head of Programmatic you will create programmatic strategies that will transform your client’s approach to data and identity. Continuously distilling the direction of Publicis Media and lean into adopting strategic data partnerships that are a priority for our business and delivers on the Publicis Media proposition.

Client roadmaps – Deliver client sophistication through the development of strategic roadmaps that unifies data, tech and media in a coherent market leading offering. You will also be responsible for ensuring that your team is structured and positioned to execute the roadmap effectively.

Planning leadership - Produce the next generation of performance media experts by reinventing how teams plan, buy and measure media. Own media partnership engagements to define how to mature media approaches to futureproof the agency. Devise clear media narratives that position Performics and Publicis Media as leading partners.

Thought Leadership - Promote Performics within PR through the creation and publishing articles within the industry and speaking at panel events.

Awards - Identify market leading work that has been delivered by you and your team. Proactively, track upcoming award entry opportunities and draft submissions to play your part in the OneProgrammatic team becoming recognised for award winning work.

Team management – You will lead a medium to large team of programmatic experts and will be responsible for steering initiatives to ensure that they have a clear career path, advocating for talent mobility and removing barriers to upskilling and attending training.

Qualifications

• Extensive prior relevant experience within a digital agency, specifically in programmatic disciplines and/or vendors within the programmatic demand & supply ecosystem.
• Comprehensive understanding of the digital advertising ecosystem (Adservers, DSPs, SSPs) and a broader understanding of the UK media marketplace.
• Extensive experience of managing teams. Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans, and issue resolutions.
• Ability to offer consultative advice to large-budget advertisers about their programmatic campaigns. Can holistically attribute the value relating to the client's business and marketing success measures to report cross-channel marketing outcomes.
• Strategic experience in identifying & delivering commercial growth – not just in media billings but in new emerging revenue streams. Deliver high value client business strategies and translates these into team actions and outputs.
• Lead data governance and management in line with global and industry developments, communicating this effectively with internal and external stakeholders.
• Ensure Financial Quality Assurance is adhered to within the agency / departments / teams and will own mistakes.
• Create clear data narratives that position Performics and Publicis Media as leading partners in the industry.
• Build the infrastructure to create the next generation of performance experts.
• Champion equal opportunities and supportive ways of working for teammates with equity requirements by working with the Talent team. Promote a culture of diversity, equity and inclusion within the team.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).