Product Marketing Manager

Blink - The Employee App; London; Hybrid; GBP 40,000 - 80,000

Job description

NB: This is a London based role - the candidate should be based in or around London, and be happy to work from our Old Street office 3 days per week.

Blink’s mission is to close the digital divide and enable distributed organizations to reconnect their entire workforce, communicate effectively with all their employees and engage with all of them like never before. Blink’s leading mobile first employee experience platform allows every employee to access everything they need and everyone they want in the palm of their hand.

Blink is now in Boston (USA) with teams in the UK (London) and Australia (Sydney). We are working all over the world with hundreds of industry-leading companies including Dominos, JD Sports, Stagecoach and McDonald’s.

This is a product marketer’s ideal environment, where fast-paced development and meaningful customer outcomes give you the chance to craft stories that resonate and drive real business growth.

As a critical member of our global marketing team, you’ll have the chance to hit the ground running and shape the narrative for a product that’s already transforming organizations. You’ll thrive on translating technical innovations into compelling, value-driven stories for multiple personas across enterprise businesses while keeping a strategic eye on how product positioning evolves across the funnel.

What you'll be doing:

• Positioning & messaging - work alongside the Product team to develop clear, compelling product positioning, value propositions, and messaging tailored to target audiences.
• Product launches - plan, execute, and manage product launches, ensuring alignment between product, sales, and marketing teams.
• Analyst relationship development - build and maintain relationships with industry analysts (e.g., Gartner, Forrester, ClearBox) to position the company favorably in research reports and market analyses.
• Sales enablement - create and distribute product collateral, sales tools, and training materials to support sales teams and channel partners.
• Go-to-market strategy - develop and execute go-to-market strategies for new product releases and feature updates in collaboration with Product Managers.
• Content creation - collaborate with content marketing to produce product-related content (case studies, blogs, videos, whitepapers, etc.).
• Cross-functional collaboration - work closely with product management, engineering, and customer success teams to ensure alignment on product goals and customer needs.
• Competitive intelligence - monitor competitive products, industry trends, and innovations to keep the company informed and competitive.
• Metrics & reporting - track and analyze the performance of product campaigns and measure the impact on customer satisfaction, acquisition, retention, and revenue.
• Customer advocacy - develop and nurture relationships with key customers for testimonials, case studies, and user groups.

Who we're looking for:

We’re looking for a product marketer who thrives in a fast-paced, hands-on environment and is eager to make an impact. You’ll have the opportunity to truly own a key area of our marketing strategy, driving growth and shaping how our product is positioned in the market. If you’re excited to see your work directly contribute to business success and customer satisfaction, this role is for you.

We’re also looking for these key attributes:

• Minimum 5 years of experience in B2B product marketing, with a proven track record of success.
• Exceptional skill for storytelling.
• Proven success working with the wider marketing team & product functions & managing external contributors, such as agencies and freelancers, to deliver high-quality outcomes.
• A passion for turning data and product requirements into compelling, results-driven marketing.
• Ability to be in office 3 days per week in our London office.

You will have the opportunity to be part of something impactful, large-scale, and meaningful.

Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!

Benefits include:

• Competitive salary – and equity in the company.
• A quirky, spacious, natural light-filled office in London.
• 25 days a year off (plus public holidays!).
• Learning & development focus, plus mentorship options. We’ll do everything we can to get you to the top of your game.
• Private healthcare, Ride2Work, pension scheme.

At Blink, we're committed to creating an inclusive and diverse culture where our people feel they truly belong. We value and respect individual differences, so all applications will receive fair and equal consideration without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability or age.