Creative Strategist

Peak21; London; On-site; USD 40,000 - 80,000

Job description

Creative Strategist - Baby Products brand

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Creative Strategist to join one of our portfolio brands which is a well-known 100 million dollar brand in the D2C space.

The Role

The Creative Strategist's role will revolve around the question: "What makes a winning ad?" You will work collaboratively with other team members to create top-performing ads, set strategic direction for ad creation, and ultimately, grow revenue. The perfect candidate is someone who is digitally native, consumer-centric, intellectually curious, and creative.

The position is full-time in London.

What Makes This an Exciting Opportunity?

• Opportunity to join a well-funded startup with top-tier investors
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package

What You'll Do

• Constantly ideate new ad concepts and create briefs for these to be turned into ads by other team members
• Write copy for ads
• Upload ads to advertising platforms
• Review ad performance data to see what's working and what's not, and turn this into actionable creative insights
• Identify top performing concepts and manage the production of variations and iterations to scale them
• Stay current with what other leading brands are doing in their paid ads

Who You Are

• You’re an avid social media user and have a strong passion for digital brand building
• You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer
• You're a strong writer and can write effective marketing copy
• You have solid analytical skills and can interpret numbers and recognize patterns
• You take initiative
• You’re coachable and dedicated to continuous personal improvement
• You’re tech literate and can learn new software with ease
• You thrive in a high growth environment and enjoy a startup team culture
• You are intellectually curious and eager to learn