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An established educational institution is seeking a dynamic Marketing Lead to spearhead their marketing communications. This role is pivotal in attracting and retaining students through strategic marketing initiatives. The Marketing Lead will collaborate closely with the Senior Leadership Team to execute multi-channel marketing strategies that resonate with parents, pupils, and the wider community. Join a forward-thinking team dedicated to promoting a rich educational experience and enhancing the school's visibility in the global market. This is a fantastic opportunity to make a significant impact in a vibrant and historic school environment.
MARKETING LEAD (6 MONTHS FIXED TERM CONTRACT)
Rishworth School is a co-educational UK day and boarding School for students aged 3 to 18. Celebrating our Tri-Centenary in 2024, Rishworth School has occupied magnificent buildings in 140 acres of Yorkshire countryside located in the heart of the Ryburn Valley for the past 300 years. Rishworth School joins traditional values with innovative Teaching and Learning encapsulating our motto of Res Non Verba (‘Deeds not Words’).
We are looking to recruit an experienced Marketing Lead who will have overall responsibility for consistent marketing communications to existing and potential stakeholder audiences i.e. parents, pupils, teachers, alumni, governors and community. This will include acquisition strategies to bring in new customers as well as retention strategies to existing customers. The role oversees the Marketing Co-ordinator (MC) and together will ensure effective multi-channel marketing to promote Rishworth School, including Nursery, Rishworth Prep, Rishworth School, Sixth Form, Rishworth International Football Academy (RIFA) and boarding. This role involves working closely with the Senior Leadership Team (SLT) in the annual business planning process and executing strategic marketing initiatives to attract, recruit and engage students, parents, alumni, and external partners globally.
The Marketing Lead will focus principally (but not exclusively) on implementation and execution of acquisition strategies.
Previous independent school experience is not essential, although an understanding of the sector would be desirable.
Salary: £37,710 to £44,179, final salary dependant on experience.
Contact Phone: 01422 822217
Rishworth is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the DBS.
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