CRM Marketing Executive (B2B)

The Hut Group; Manchester; On-site; GBP 30,000 - 50,000

Job description

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Location: ICON, Manchester

Reports to: Senior Digital Marketing Manager

About the role

We are seeking a skilled and detail-oriented CRM Marketing Executive to create, manage, and optimise impactful B2B email marketing campaigns through our marketing automation platform. The ideal candidate will have expertise in developing engaging email content, designing automated nurture journeys, managing CRM contact data, and using data-driven insights to enhance lead conversion rates.

The ideal candidate will have proven expertise with Zoho One or a similar marketing technology platform and a strong focus on leveraging automation to enhance lead management and conversion in a B2B setting.

This role is pivotal in driving marketing campaign excellence, ensuring all communications are targeted, relevant, and aligned with our marketing objectives.

Responsibilities:

Email Marketing and Automation

• Create compelling email marketing campaigns, including copywriting, content creation, and layout design.
• Build and optimise automated lead nurture journeys to improve prospect engagement and conversion.
• Coordinate, design, and distribute the monthly email newsletter, collaborating effectively with internal stakeholders to ensure content accuracy and relevance.
• Maintain and continually refine marketing automation workflows to maximise efficiency and effectiveness.
• Ensure compliance with GDPR and other relevant data protection regulations across all email marketing activities.
• Liaise with external CRM support partners for technical enhancements and email platform improvements as necessary.
• Produce and maintain best practice documentation and training materials related to email marketing and automation.

CRM Data Management

• Manage and maintain contact data within the CRM to ensure accuracy, completeness, and data hygiene.
• Regularly cleanse and segment CRM contact data to support targeted and effective email marketing campaigns.
• Collaborate with internal teams to ensure CRM data quality supports broader business and reporting requirements.

Reporting and Analytics

• Monitor, analyse, and report on email campaign performance and lead generation metrics.
• Provide actionable insights and recommendations for ongoing email campaign optimisation.
• Contribute to regular marketing performance reports with detailed analysis of email effectiveness and ROI.

Requirements:

• Proven experience in email marketing and marketing automation within a B2B context.
• Experience managing and maintaining CRM contact data to support targeted marketing campaigns.
• Demonstrable expertise in designing, building, and optimising email campaigns and nurture journeys.
• Proficiency with marketing automation platforms (e.g., Zoho, Salesforce, HubSpot, Dynamics).
• Strong copywriting skills and experience creating compelling B2B content.
• Understanding of GDPR compliance and data protection best practices.
• Experience collaborating with internal teams and external partners to deliver coordinated campaigns.
• Excellent organisational skills, attention to detail, and ability to manage multiple projects simultaneously.

Preferred:

• Experience in a professional services or technology-driven environment.
• Exposure to generative AI tools (e.g., ChatGPT) for creation and optimisation of marketing content.
• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access our in-house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On-site staff shop.
• Access to on-site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent team to discuss further.