Social Media Content Creator

Human Appeal; Cheadle; On-site; GBP 22,000 - 31,000

Job description

Here at Human Appeal we have an exciting opportunity for a Social Media Content Creator to join our team based in Cheadle, Greater Manchester. The role will be worked from the Cheadle Office. You will join us on a full-time basis as part of an initial 1-year fixed term contract with a view to progressing into a permanent role. In return, you will receive a competitive salary of £22,525 to £30,475 per annum.

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide.

As Social Media Content Creator, the successful candidate will play an integral role in being responsible for developing and executing content strategies across various social media platforms. The main aim is to create engaging, creative, and high-quality digital content that increases brand awareness, engagement, and drives business goals such as conversions, donations, or other measurable outcomes. Additionally, the role involves monitoring social media trends, optimising content for performance, and fostering community engagement to support the broader objectives of the Communications Department. We are ideally looking to appoint somebody immediately to this role.

Benefits of joining us as our Social Media Content Creator include:

• Employee discounts and memberships
• Access to wellbeing hub
• Prayer facilities
• Opportunity to really make a difference!

Key duties and responsibilities of the Social Media Content Creator will be measured through several Key Performance Indicators (KPIs) aligned with the PRACE (Plan, Reach, Act, Convert, Engage) Framework:

• REACH - Increase visibility and reach across target social media platforms (e.g., followers, impressions, reach).
• ACT - Promote interaction with content (e.g., likes, shares, comments, click-through rates).
• CONVERT - Drive measurable conversions, such as website visits, donations, registrations, or sales.
• ENGAGE - Build a community of loyal, engaged followers by fostering active discussions, responding to comments and encouraging user-generated content (UGC).
• ACTION & CONTROL - Provide weekly reports based on the RACE Framework to track performance and suggest improvements.

What we’re looking for in our Social Media Content Creator:

• A degree in Communications, Marketing, Journalism, Digital Marketing, Digital Media or a related field is preferred.
• Certifications in social media management, digital marketing, or content creation tools are a plus (e.g., Google Analytics, Hootsuite certifications, HubSpot).
• Demonstrated experience in social media management, content creation, content marketing, influencer marketing and campaign management.
• Proven track record of growing social media audiences, increasing engagement, and driving measurable results via content marketing e.g. conversions, sales, lead generation.
• Experience with developing content strategies and using analytics tools such as Google Analytics, Meta Business Manager, X Analytics, and Sprout Social.
• Familiarity with creating and optimising content for multiple platforms (Facebook, Instagram, WhatsApp, X, TikTok, YouTube, Snapchat and LinkedIn).
• Proficiency with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Competency with basic design and video marketing tools (e.g., Adobe Creative Suite, Adobe Premier, Canva) for creating visuals or editing images.
• Strong understanding of SEO, social media algorithms, and performance optimisation strategies. Passionate and knowledgeable about the international development sector.

This would be an ideal role for an experienced Social Media Content Creator looking to make a difference in a rewarding role within the Charity Sector!

We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success please click ‘apply’ today to become our Social Media Content Creator – we would love to hear from you.

Disclaimer: Please be aware that due to the anticipated quantity of response, we will only be contacting candidates who are shortlisted to interview stage. If you have not been contacted within 4 weeks of your application, please assume that unfortunately you have been unsuccessful this time.