Data Director

Starcom; London; Hybrid; GBP 50,000 - 90,000

Job description

BRAND: Starcom
Job Function: Technology
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

As DDT Director you will be the lead and primary point of contact for all Digital, Data and Tech workstreams. You will manage a team of engineers and analysts and will collaborate with planning, investment, strategy teams as well as media partners to deliver a holistic roadmap to bring the best in innovation and future solutions to the client.

You will be responsible for the development of data solutions that drive our client's business goals:

1. Advanced Analytics: Analysis of 1P, 2P and 3P data to drive insights and measurement.
2. Performance Optimisations: Leverage Publicis groupe and media partner opportunities to optimise media performance.
3. Roadmap Development & Management: Idea generation, status tracking, prioritisation.
4. Thought Leadership: Monitoring market and category trends and translating that back into action.

Responsibilities

Move People

You will have the chance to be a major contributor in shaping the culture of the teams that work in the agency. Under this goal, you'll:

• Build strong, trusted relationships with key clients, ensuring you're their first port of call for anything and everything.
• Be an inspiring leader for the team you work with.
• Foster a culture of learning and self-improvement, setting clear progression plans for your team, encouraging Brave Plays in the way the team approach their work and their own career development (and count on the same support from your own line manager).

Move Business

Our goal is to create brilliant experiences that drive faster growth for our clients, and you will work with various teams within the broader Publicis Media organisation (Data, Creative and Commerce Practices) to do so. Under this banner, you'll be responsible for:

• Continuously innovating and making Brave Plays to drive growth through product adoption.
• Lead engineers and data analysts to drive high quality day-to-day output.
• Supporting the DDT Partner to build roadmaps and execute across teams in order to drive commercial growth.
• Being a subject matter expert in your field by staying close to market, media partner and category updates and translating this into insight and action.

Qualifications

In order to be successful in this role, you'll have significant experience working in a data focused role at a media agency, ideally leading a variety of data/media projects. In addition to this, we'll prioritise candidates who have the majority of the below skills and experience:

• Brilliant data driven marketer who can tell compelling stories through data and gain buy-in across a wide variety of stakeholders.
• A strategic and big-picture thinker, grounded in analytics and optimisation, able to uncover strategic insights that can help create, shape and transform overall client (digital) strategic direction through a media strategy and communications plan.
• You will be confident in presenting both internally and externally and have the ability to translate complex areas into clear actions and insight.
• You will be a strong digital practitioner, with experience gained from within a media agency or digital specialist agency.
• Tight project leadership skills including driving accuracy, organization and collaboration from our team.
• Managing a small team, ensuring all outputs from them are of a high-quality standard.
• Ability to work within and contribute to an integrated agency team across media and data.
• Commercial, naturally driven and high energy to constantly rise to the challenge.
• Must have strong digital marketing experience, with a strong focus on data, tech & measurement.

Don't be put off applying if you don't meet all the criteria - if you meet over half, then this could be the right role for you; just don't forget to be clear on how you meet these criteria in your application.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).