Marketing Director- Property Partners

IWG plc; London; On-site; GBP 60,000 - 120,000

Job description

Marketing Director - Property Partners

Overview:

IWG is seeking a strategic and visionary Marketing Director, Property Partners to lead our marketing efforts aimed at enhancing partner engagement and driving growth. This role will focus on defining compelling propositions that align with our business objectives to scale the number of centres we have WW, ensuring a customer-centric approach that drives value for our partners.

Key Responsibilities:

1. Proposition Development: Define and articulate compelling propositions that align with business objectives, emphasizing customer-centric benefits linked to product features, specifically for target audiences in the property partner decision making set (e.g. CFO, Heads of real estate etc).
2. Research & Insights: Lead comprehensive research and insight-gathering initiatives to understand customer needs, market gaps, and emerging trends that inform marketing strategies. Look into competitor activity and data to drive strategic insights.
3. Program Design & Execution: Design and take complete ownership of marketing programs, collaborating closely with sales, operational, and marketing teams to ensure successful implementation.
4. Stakeholder Engagement: Build and maintain trustworthy relationships with key stakeholders, keeping them informed of the latest marketing activities and best practices relevant to our business and customer segments.
5. Continuous Improvement: Continuously test, refine, and optimize marketing strategies and plans based on performance metrics and industry best practices, ensuring alignment with organizational goals.

Key Outputs:

1. Development of Integrated Marketing Plans (IMPs) and messaging frameworks tailored to property partner needs.
2. Formulation and execution of effective go-to-market strategies that resonate with potential partners.

Key Metrics:

1. Commercial Performance: Increase the number of partners WW, significantly enhancing our partner network.
2. Customer Satisfaction: Improve customer satisfaction and Net Promoter Score (NPS) through targeted marketing initiatives.
3. Revenue Growth: Drive revenue and sales growth by enhancing partner engagement and loyalty.

Qualifications:

1. 10+ years proven experience in marketing leadership roles, particularly in partner or channel marketing. Real estate experience helpful but not necessary.
2. Strong analytical skills with the ability to interpret data and derive actionable insights.
3. Excellent project management skills and experience in cross-functional collaboration.
4. Exceptional communication and interpersonal skills for effective stakeholder engagement.
5. A results-oriented mindset with a track record of achieving commercial objectives. - Based in an EU timezone (or the US, our largest market) to facilitate team collaboration and agency management.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Join us at www.iwgplc.com