JOB TITLE – Senior Social Media Manager

Focus Agency Group; London; On-site; GBP 40,000 - 70,000

Job description

Focus Agency Group is a leading property and lifestyle marketing agency, dedicated to creating standout marketing campaigns that drive engagement and growth. The Focus social media team lives and breathes social media, always staying ahead of the latest trends, platform updates and content innovations to deliver exceptional results for our clients.

We’re seeking a highly skilled and creative Senior Social Media Manager to join our dynamic team. This is a pivotal role in leading social media and influencer strategies for multiple clients, driving engagement across various platforms, and delivering impactful social-first content that aligns with client objectives. You’ll oversee content creation and execution, performance analytics, and team mentoring, ensuring our social media strategies are innovative, data-driven and results-oriented.

If you’re a strategic and forward-thinking social media expert eager to make an impact across multiple brands, we’d love to hear from you! Apply now and help us drive outstanding results for our clients at Focus Agency Group.

Job responsibilities

• Develop and execute comprehensive social media and influencer strategies for a diverse portfolio of clients in the property and lifestyle sectors, enhancing brand awareness, audience engagement and business growth.
• Manage and oversee content planning, creation and publishing across platforms including Instagram, TikTok, Facebook, LinkedIn and emerging channels.
• Oversee social-first video production and location shoots, ensuring high-quality, engaging content tailored for TikTok and Instagram.
• Act as a key client liaison, building strong relationships and providing strategic recommendations and regular performance reports.
• Provide mentorship and line management to our social media specialists and content creators to drive performance.
• Lead on new business development alongside the Head of Social, identifying opportunities for growth, and pitching social media services to prospective clients.
• Monitor social media trends, cultural moments and platform updates to ensure our clients remain relevant and ahead of the competition.
• Develop and track KPIs to measure success, using data insights to inform strategy and optimise content performance.
• Stay ahead of competitors by conducting regular benchmarking and industry research.
• Collaborate with internal teams, including creative and digital marketing, to ensure messaging consistency and storytelling excellence across client accounts.
• Utilize CapCut Pro and other editing tools to create impactful, trend-driven video content.
• Implement community management strategies to engage with followers, manage reputation, and foster brand advocacy.

Person specification

• Proven experience in social media management, ideally within a PR or marketing agency, with a focus on property and lifestyle brands.
• A deep passion for social media, constantly staying ahead of trends, platform updates, and emerging technologies.
• Strong understanding of social media algorithms, analytics, and best practices across key platforms.
• A creative thinker with the ability to translate client goals into compelling content and campaigns.
• Expertise in social-first video production, with hands-on experience using CapCut Pro or similar editing software.
• Excellent leadership and team management skills, with experience in mentoring and developing a team.
• Exceptional client relationship skills, with the ability to communicate strategies, results and recommendations effectively.
• Data-driven mindset with the ability to analyse metrics, generate insights, and adapt strategies accordingly.
• Experience in new business development and client growth, with a track record of successfully pitching and onboarding new clients.
• Ability to thrive in a fast-moving environment, managing multiple client accounts and deadlines effectively.
• Experience with paid boosting strategies.
• Agile, flexible, and highly creative in responding to client needs and industry trends.