Digital Marketing Manager

The CFO Centre UK; Swindon; Hybrid; GBP 40,000 - 70,000

Job description

Digital Marketing Manager

Reporting to: Head of Marketing

Working alongside: Marketing Team

Location: Flexible working (3 days in office), Head office based in Swindon

Key Responsibilities:

• Digital Marketing Strategy Development: Formulate and execute comprehensive digital marketing strategies aimed at driving traffic, engagement, and lead conversions.
• Global Website Optimisation: Spearhead the launch, management, and continuous optimisation of The CFO Centre’s new global website, ensuring its evolution to maximise traffic and user experience.
• Cross-functional Collaboration: Lead collaboration efforts with cross-functional teams across the UK and other countries to ensure cohesive digital strategy implementation.
• International Digital Support: Provide strategic support to other countries regarding digital activities, ensuring global consistency and effectiveness.
• Agency Relationship Management: Oversee and manage a diverse range of agency relationships, ensuring alignment with strategic goals.
• Performance Metrics Analysis: Conduct in-depth analysis of digital marketing performance metrics, providing actionable insights to refine and enhance channel effectiveness.
• Industry Trend Adaptation: Stay abreast of industry trends and emerging technologies, integrating innovative approaches to maintain a competitive digital strategy.
• Digital Advertising Campaign Leadership: Assume overall responsibility for digital advertising campaigns, including PPC, display, and social media ads, ensuring strategic alignment and optimal performance.
• SEO Strategy Execution: Lead SEO performance initiatives and strategy.
• Holistic Performance Oversight: Maintain a strategic overview of key performance metrics, including website analytics, paid media performance, and other critical digital indicators.
• Team Management: Direct management of a team of 1.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Communications, or at least 5 years experience working in a senior, managerial digital marketing role – preferably working in a B2B company.
• Performance driven and commercially focussed, used to working to lead generation targets. The ideal candidate would be action orientated and have a clear understanding of ROI.
• Excellent communication and project management skills.
• Exceptional leadership and team management abilities.
• Creative thinker with the ability to develop innovative digital campaigns.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Proven experience in digital marketing, with an excellent understanding of SEO, SEM, and social media marketing.
• Proficiency in web analytics tools (e.g., Google Analytics) and digital marketing platforms (e.g., Google Ads, Bing Ads).
• Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
• Experience of using AI platforms.
• Experience in using headless CMS system.

KPIs:

Digital Marketing Strategy Development:

• Traffic Growth: Percentage increase in website traffic.
• Engagement Rate: Average session duration and pages per session.
• Lead Conversion Rate: Percentage of visitors converting into leads.

Performance Metrics Analysis:

• ROI on Digital Campaigns: Return on investment for digital marketing efforts.
• Channel Effectiveness and lead, deal and win generation: Performance comparison across different digital channels.
• Conversion Rate Optimisation (CRO): Improvement in conversion rates over time.

Agency Relationship Management:

• Agency Performance: Evaluation based on predefined performance metrics.
• Cost Efficiency: Budget adherence and cost savings.

Digital Advertising Campaign Leadership:

• Click-Through Rate (CTR): Percentage of ad impressions that result in clicks.
• Cost Per Acquisition (CPA): Average cost to acquire a customer.
• Ad Spend ROI: Return on investment for advertising spend.

SEO Strategy Execution:

• Organic Traffic Growth: Increase in traffic from organic search.
• Keyword Ranking Improvement: Number of keywords ranking in top positions.