Digital Marketing Manager

The CFO Centre - Italy; Swindon; Hybrid; GBP 60,000 - 80,000; Full time

Job description

Digital Marketing Manager

Reporting to: Head of Marketing

Working alongside: Marketing Team

Location: Flexible working (3 days in office), Head office based in Swindon

Key Responsibilities:

• Digital Marketing Strategy Development: Formulate and execute comprehensive digital marketing strategies aimed at driving traffic, engagement, and lead conversions.
• Global Website Optimisation: Spearhead the launch, management, and continuous optimisation of The CFO Centre’s new global website, ensuring its evolution to maximise traffic and user experience.
• Cross-functional Collaboration: Lead collaboration efforts with cross-functional teams across the UK and other countries to ensure cohesive digital strategy implementation.
• International Digital Support: Provide strategic support to other countries regarding digital activities, ensuring global consistency and effectiveness.
• Agency Relationship Management: Oversee and manage a diverse range of agency relationships, ensuring alignment with strategic goals.
• Performance Metrics Analysis: Conduct in-depth analysis of digital marketing performance metrics, providing actionable insights to refine and enhance channel effectiveness.
• Industry Trend Adaptation: Stay abreast of industry trends and emerging technologies, integrating innovative approaches to maintain a competitive digital strategy.
• Digital Advertising Campaign Leadership: Assume overall responsibility for digital advertising campaigns, including PPC, display, and social media ads, ensuring strategic alignment and optimal performance.
• SEO Strategy Execution: Lead SEO performance initiatives and strategy.
• Holistic Performance Oversight: Maintain a strategic overview of key performance metrics, including website analytics, paid media performance, and other critical digital indicators.
• Team Management: Direct management of a team of 1.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Communications, or at least 5 years experience working in a senior, managerial digital marketing role – preferably working in a B2B company.
• Performance driven and commercially focussed, used to working to lead generation targets. The ideal candidate would be action orientated and have a clear understanding of ROI.
• Excellent communication and project management skills.
• Exceptional leadership and team management abilities.
• Creative thinker with the ability to develop innovative digital campaigns.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Proven experience in digital marketing, with an excellent understanding of SEO, SEM, and social media marketing.
• Proficiency in web analytics tools (e.g., Google Analytics) and digital marketing platforms (e.g., Google Ads, Bing Ads).
• Experience with content management systems (CMS) and basic HTML/CSS knowledge is a plus.
• Experience of using AI platforms.
• Experience in using headless CMS system.

KPIs:

Digital Marketing Strategy Development:

• Traffic Growth: Percentage increase in website traffic.
• Engagement Rate: Average session duration and pages per session.
• Lead Conversion Rate: Percentage of visitors converting into leads.

Performance Metrics Analysis:

• ROI on Digital Campaigns: Return on investment for digital marketing efforts.
• Channel Effectiveness and lead, deal and win generation: Performance comparison across different digital channels.
• Conversion Rate Optimisation (CRO): Improvement in conversion rates over time.

Agency Relationship Management:

• Agency Performance: Evaluation based on predefined performance metrics.
• Cost Efficiency: Budget adherence and cost savings.

Digital Advertising Campaign Leadership:

• Click-Through Rate (CTR): Percentage of ad impressions that result in clicks.
• Cost Per Acquisition (CPA): Average cost to acquire a customer.
• Ad Spend ROI: Return on investment for advertising spend.

SEO Strategy Execution:

• Organic Traffic Growth: Increase in traffic from organic search.
• Keyword Ranking Improvement: Number of keywords ranking in top positions.

Who are we?

We’re 700+ people, in 5 continents, operating across multiple regions in the UK & Ireland. We started The CFO Centre to change the game for mid-tier businesses!

You’ll join a collective team of former CEOs, Executives, CFOs, FDs, and successful business owners who count themselves at top of the game, and who’ve experienced success in their former lives. We’re the Avengers team of the financial strategy world, bringing together thousands of years of collective experience to supercharge our clients’ businesses.

What do we do?

We define and deliver the numbers that really matter. What does that mean? Well anyone can come up with numbers, we help our clients find the ones that really make a difference, not only to their business, but to their lives, and help deliver them! Whether that’s growth, acquisition, consolidation, or setting them up for the lifestyle they’ve always wanted.

We want to continue to change the game, and we are looking for a game changer to join us. Apply now if this sounds like you!