Digital Marketing Manager

JR United Kingdom; London; On-site; GBP 40,000 - 70,000

Job description

We are seeking an exceptional Digital Marketing Manager to join the Maybourne Head Office Marketing team.

What will you write in your Maybourne story?

Maybourne owns and manages Claridge's, The Connaught, The Berkeley, The Maybourne Beverly Hills, The Maybourne Riviera, The Emory and Surrenne.

At Maybourne, it is our purpose to create stories of distinction, and we know that truly memorable experiences are made up of countless small moments. Moments where the extraordinary becomes reality.

We are building on the reputation of our heritage properties by realizing a global vision to lead the future of luxury, curating distinctive and enriching experiences, from developing our digital capabilities and superior insights to enhancing our unmatched guest experience, to growing the number of hotels, spas, and residences around the world.

Who thrives here?

You are passionate about our work that drives us to exceed expectations in every way. You are warm and friendly with collaboration in your blood. You have strong ambitions for yourself and the team around you, elevating your career and the team you work with every day. You show curiosity and pay attention to detail to anticipate what others need. You are looking for a career, not a job.

The Maybourne experience

You will find a supportive, fun, and nurturing team where you can bring your ideas and creative & entrepreneurial thinking to your role. We have a range of development interventions at every level and for different functional specialisms to help you design the trajectory of your career.

Main Duties & Responsibilities

As a Digital Marketing Manager, you will implement and manage the digital marketing strategy across all online channels in line with Maybourne’s brand positioning and business objectives. The Digital Marketing Manager will focus on improving the digital presence and performance of specified Maybourne hotels, products, and services as well as implementing the strategy for new hotel openings and new verticals. They will work closely with the hotel teams and senior leadership at head office to drive and report on digital performance, campaign effectiveness, and digital best practices.

Main responsibilities of the Digital Marketing Manager role include but are not limited to:

• Manage the strategy across all paid advertising channels (incl. Paid Search, Programmatic, Paid Social, Metasearch, Expedia) working with the agencies to optimize campaigns via a test and learn approach to improve results, maximize ROI, and meet business requirements.
• Analyze KPIs to measure the effectiveness of digital marketing campaigns and provide actionable insights.
• Monitor closely all campaign budgets.
• Manage SEO strategy and agencies, including technical work, on-site content optimization, and in-bound link profile management.
• Manage content for all websites and ensure updates are made in a timely manner.
• Manage digital and GDS (Global Distribution System) advertising strategy, optimizing current activity and trialing new activity.
• Conduct monthly digital reporting and insight analysis.
• Effectively build relationships and communicate with key stakeholders and senior leadership.

Successful candidates for our Digital Marketing Manager opportunity will:

• Have experience of luxury B2C digital marketing – experience within the hospitality industry is desirable.
• Have experience implementing a successful and ROI-driven digital marketing strategy.
• Have experience with a variety of digital acquisition channels and techniques.
• Have a strong understanding of SEO best practices and experience in optimizing websites for search engines.
• Have previous experience working with agency partners and website content management systems.
• Possess budget management and project management experience.
• Demonstrate strong analytical and numerical skills with sharp attention to detail. Solid knowledge of Google Analytics and Excel. Be commercially astute and results-driven.
• Be a team player with a proactive approach and the ability to use initiative.
• Have excellent interpersonal and organizational skills with the ability to prioritize, multitask, and work in collaboration with various stakeholders.
• Have a strong passion for all things digital and the latest marketing innovations and trends.

Here at Maybourne, we strive to reward our colleagues for the incredible work they do every single day. In return for your hard work and dedication, we offer you:

• Excellent salary package.
• Family-friendly company policies including enhanced Maternity and Paternity Pay.
• Holiday allowance increase after 3 and 5 years of service.
• Travel Season Ticket Loans.
• Pension Scheme*.
• Salary Sacrifice.
• Holiday Trading.
• Retail Discount.

Health and Wellbeing Support

• Subsidized monthly Podiatrist and Masseuse treatments.
• Eye test vouchers and contributions towards glasses*.
• A dedicated team of Mental Health First Aiders & 24-hour colleague assistance helpline.
• On and off-site Occupational Health Service.
• Death in Service salary contribution.
• Various wellbeing activities focused on mental and physical health.
• A complimentary state-of-the-art all-day dining colleague restaurant serving a range of nutritious meals.
• Cycle to Work.

Recognition and Career Development

• Referral Scheme ‘Introduce a Star’ where you can earn up to £1,500*.
• Instant colleague recognition and award programme with generous prizes.
• Colleague of the month nominations with generous prizes.
• Additional paid day off to celebrate your Birthday.
• Internal transfer and promotion opportunities.
• In-house training and development team with a strong focus on career progression and personal growth.
• Long service awards.
• Preferential room rates of £50 per overnight stay for yourself or your family across the Maybourne.
• Hotel Guest Experience Stay* including an overnight stay and wining and dining at our renowned restaurants and bars.
• 50% Food and Beverage discount* across the Maybourne.
• Social events (Annual Awards, Summer Maybourne Picnic, Welcome to Work, Annual Colleague Party, Annual Colleague's Children Party, etc.)
• Wedding and Baby gifts.
• Retirement functions.

*Terms and conditions apply to all benefits.

In line with the requirements of the Asylum & Immigration Act 1996, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.