Digital Experience Manager

VMA Direct.; London; Hybrid; GBP 40,000 - 80,000

Job description

Digital Experience Manager

Exclusive opportunity for an experienced Digital Experience Manager, to join a global B2B insurance firm on a permanent basis.

The successful candidate will be responsible for managing and delivering the digital experience in order to enhance brand awareness and differentiation in a competitive market.

Requirement to be strategically minded whilst also comfortable with hands-on delivery, the role sits within an international marketing & communications team.

Roles & responsibilities:

• Deliver the creation, scheduling, and activation of engaging social media content across various formats (written, video, multimedia)
• Manage and maintain website content, ensuring information is accurate, timely, and aligned with strategic objectives
• Execute, with agency support, local and global digital marketing campaigns, spanning both owned and paid channels
• Provide actionable data insights and reports to the Marketing & Communications teams, ensuring informed decision-making
• Monitor and assess key performance indicators to refine content strategies and improve campaign effectiveness
• Develop and maintain marketing dashboards to track and visualise performance metrics
• Assist in the development and personalisation of digital experiences, ensuring seamless interactions for users
• Contribute to an experimentation-led approach, testing and iterating strategies for continuous improvement
• Support the evolution of web development projects and customer portals, enhancing usability and engagement
• Implement best practices and standardised processes to improve campaign execution and collaboration
• Use marketing data insights to recommend optimisations that drive overall performance

Skills & experience:

• 5+ years of experience in a digital marketing or communications role within a global B2B organisation.
• Proven experience overseeing large-scale websites, ensuring seamless content management and collaboration with multiple contributors
• Experienced in Content Management Systems and Digital Experience Platforms to enhance digital engagement
• Deep understanding of social media strategy and execution across LinkedIn, Meta, and YouTube, including their paid advertising capabilities
• Exceptional copywriting and editing skills, maintaining brand consistency and audience engagement.
• Hands-on experience with marketing technology tools, including SEO platforms, social media management software, and email marketing solutions
• Expertise in leveraging Google Marketing Platform, with a focus on GA4 analytics and performance reporting
• Curious & agile mindset with appetite for professional learning and development

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary
• Performance bonus
• Generous pension provision
• Hybrid working arrangements
• Private healthcare
• Wide range of other benefits
• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [e-mail]