Demand Generation Manager

Austin Fraser; City of Edinburgh; On-site; GBP 40,000 - 80,000

Job description

Denholm Associates are delighted to be partnering with Space Intelligence, a pioneering NatureTech company leveraging cutting-edge satellite data and AI to support global forest conservation and restoration efforts.

As they scale their mission to combat deforestation and climate change, we are seeking an experienced Demand Generation Manager to take their marketing efforts to the next level.

Why Join Space Intelligence?

• Make a Difference: Your work will directly contribute to global environmental sustainability efforts.
• Innovate in a High-Growth Sector: Join a pioneering company using technology to tackle one of the world's most pressing challenges.
• Collaborate with Experts: Work alongside a passionate team of scientists, data specialists, and business professionals.
• Grow Your Career: Space Intelligence is invested in your professional development and growth.

The Role

As Demand Generation Manager, you will play a pivotal role in shaping and executing marketing strategies to drive audience engagement, pipeline growth, and revenue. Reporting to the Head of Marketing (Interim Head of Revenue), you will work closely with sales and marketing teams to deliver impactful campaigns, events, and lead-generation initiatives.

Key Responsibilities:

• Strategise & Execute: Develop and implement demand generation strategies that drive lead acquisition and revenue growth.
• Own the Budget: Manage and allocate the demand generation budget to maximise ROI.
• Align with Sales: Partner with business development teams to execute account-based prospecting and optimise marketing-to-sales conversions.
• Lead Events Strategy: Plan and deliver high-impact hosted and sponsored events to boost brand presence and engagement.
• Leverage Data & Analytics: Measure, analyse, and refine demand generation performance using key metrics such as leads, conversions, and revenue impact.
• Optimise Campaigns: Continuously test and improve marketing tactics, from automation to CRM strategies.
• Solve Problems: Identify and resolve challenges within the demand generation process, ensuring smooth operations and results-driven execution.

Who You Are

Denholm Associates are looking for an experienced marketing professional with a proven track record in B2B demand generation, particularly in data or technology-driven businesses. If you're analytical, creative, and thrive in a dynamic environment, this role is for you.

Essential Experience & Skills:

• 5+ years' experience in demand generation or a related field.
• Expertise in B2B SaaS scale-ups with sales-led or hybrid go-to-market motions and long sales cycles.
• Marketing automation & CRM proficiency (HubSpot, Salesforce, or similar).
• Strong analytical skills, with the ability to make data-driven decisions.
• Knowledge of sales techniques & strategies, ensuring marketing aligns seamlessly with sales goals.
• Excellent communication & collaboration skills, working effectively across teams.
• Ability to prioritise & manage multiple projects, meeting deadlines in a fast-paced environment.
• Strong problem-solving & decision-making skills to optimise demand generation initiatives.
• Flexibility & adaptability to thrive in an evolving business landscape.
• A passion for learning & growth within the demand generation field.

Desirable Skills & Knowledge:

• Understanding of nature-based solutions and their role in climate action.
• Experience in nature/climate tech or sustainability-driven industries.
• Exposure to financial markets and investment trends in carbon credits or ESG initiatives.
• Basic knowledge of Spanish or Portuguese is a plus.

Join Space Intelligence in Making a Difference

Denholm Associates is proud to be working with Space Intelligence on this fantastic opportunity. If you're ready to apply your marketing expertise to a mission that truly matters, we'd love to hear from you.

Apply now through Denholm Associates and help drive global change!