Data Engineer

Publicis Groupe UK; London; Hybrid; GBP 40,000 - 80,000

Job description

BRAND: Zenith
Job Function: Data Sciences
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

Overview

We are looking for a highly skilled Data Engineer with a specialism in SEO to join our team. This role is crucial in developing and maintaining data pipelines, analytics systems, and automation tools that enhance our SEO performance. The ideal candidate will have a strong foundation in data engineering, a deep understanding of SEO metrics, and experience working with large-scale data sets.

Responsibilities

• Design, build, and maintain scalable data pipelines to collect, process, and analyze SEO-related data from multiple sources.
• Develop and optimize data models, storage solutions, and ETL processes to support SEO analytics and reporting.
• Work closely with SEO, marketing, and product teams to provide actionable insights using data-driven approaches.
• Implement automation for SEO audits, keyword tracking, backlink analysis, and other SEO tasks.
• Integrate third-party SEO tools and APIs (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog) into data pipelines.
• Develop dashboards and reporting solutions to visualize SEO performance and trends.
• Ensure data quality, integrity, and consistency across all SEO data sources.
• Work with internal and external stakeholders to understand specific data requirements or output requirements, and tailor our proprietary tech to answer these challenges.
• Collaborate with data scientists and analysts to build predictive models for organic search performance.
• Work with your managers and directors to put together roadmaps and support colleagues' workload as and when necessary.
• Work with internal teams outside of the performance team, building relationships to emphasize the importance of SEO tools.
• Participate in technical training roadmap with directors and managers to fill in gaps in knowledge amongst the team.

Qualifications

• Proven experience as a Data Engineer, SEO Analyst with data engineering experience, or a related role.
• Strong expertise in SQL, Python, and data processing frameworks (e.g., Apache Spark, Airflow, dbt).
• Hands-on experience with cloud-based data solutions (e.g., AWS, GCP, Azure) and data warehouses (e.g., BigQuery, Snowflake, Redshift).
• In-depth knowledge of SEO metrics, search algorithms, and technical SEO principles.
• Experience working with APIs from Google Search Console, Google Analytics, SEMrush, Ahrefs, and similar platforms.
• Familiarity with web crawling, scraping techniques, and SEO automation tools.
• Strong understanding of data visualization tools (e.g., Tableau, Looker, Power BI) for SEO reporting.
• Ability to write clean, scalable, and efficient code for data processing and automation.
• Experience working with large-scale data sets and optimizing query performance.
• Excellent problem-solving skills, attention to detail, and ability to work in a fast-paced environment.

Desirable Skills:

• Understanding of SEO forecasting & predictive modelling, applying statistical modeling and time series forecasting techniques to predict organic traffic trends.
• Experience with machine learning models for SEO (e.g., ranking predictions, content recommendations).
• Knowledge of web performance metrics and Core Web Vitals Optimisation.
• Experience with structured data, schema markup and log file analysis for SEO.
• Understanding of Javascript, HTML and CSS in the context of SEO.
• Understanding of NLP techniques (e.g., entity recognition, keyword clustering, sentiment analysis) to analyze content relevance and search intent.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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