Content Creator (Gaming)

BT Group; London; Hybrid; GBP 30,000 - 60,000

Job description

Content Creator (Gaming)

Posting Date: 1 Apr 2025

Function: Brand and Marketing

Unit: Consumer

Location: One Braham (4140), London, United Kingdom

Salary: Competitive with great benefits

London

3 days in the office, 2 days wherever

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

It’s an exciting time at EE as we continue the relaunch of the brand and redefine how we can serve our customers. As part of this we want to develop much deeper relationships with them and that means connecting with them in all the places they love to spend their time.

We’ve built a new in-house social team to cement our brand as a leader in the social media space. In this role you will be the key content creator for all things gaming. You will use your knowledge of TikTok, Instagram, Twitch, relative trends and the best creators/streamers to place EE at the heart of the conversation. You will have the keys to the door and be responsible for generating daily conversations and engagement with our customers that make EE their most trusted brand.

If you want the chance to be part of one of the UK’s most famous brands and help set up a completely new team, driving new ways of working and pioneering new comms approaches for the whole business then this is the role for you. We are looking for someone who wants to change the game, is a true innovator and passionate about social content.

What you’ll be doing

• Develop and execute innovative social media strategies that drive brand visibility and engagement.
• Create compelling gaming content across the key social platforms ensuring a consistent brand tone of voice and identity.
• Develop a test and learn approach that drives effectiveness learnings across the whole Marketing Communications team.
• Collaborate with wider Marketing Comms teams and core agencies to integrate key social platforms into all campaigns, sponsorships, and partnership briefs.
• Build a true partnership relationship with the social platforms to ensure EE is at the forefront of all industry innovations and opportunities to maximise campaign reach and impact.
• Stay informed about gaming industry trends, platform updates and emerging technologies and drive these learnings throughout the business.
• Establish and maintain channel guidelines for the platform content, ensuring alignment with brand values and ID as well as channel best practice.
• Lead a Community Manager who will be responsible for all campaign analysis and community management of the campaign content.

The skills and experience you will have under your belt

• A huge passion for the world of gaming and previous experience creating content that is relevant to this vertical.
• Creative thinker with a strategic mindset and ability to generate innovative ideas, ideally with experience of graphic design and video editing.
• A wide knowledge of streamers.
• Proven experience of planning and executing social content strategies that drives social engagement, brand and commercial metrics.
• Ability to balance creative impact with brand reputation to drive both customer engagement and commercial growth.
• Strong understanding of key social media platforms including analytics tools, and advertising capabilities.
• Detail oriented thinker with strong organisational and project management skills to balance tasks and priorities.
• Confident working in a fast paced and collaborative environment.
• A strong verbal and written communicator who can influence stakeholders at all levels.

What's in it for you? What are the benefits?

• 25 days annual leave (plus bank holidays).
• 10% on target performance bonus.
• Life Assurance.
• Pension scheme if you pay in 5% BT will pay in an additional 10%.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• 50% off EE mobile pay monthly or SIM only plans.
• Exclusive colleague discounts on our latest and greatest BT broadband packages.
• BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids.
• 50% discount for friends and family on EE SIM only plans.
• World class training and development opportunities.
• Volunteering days so you can give back to your local community.

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed.

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’