Commercial Analyst (Content & Revenue Planning)

ZipRecruiter; London; On-site; GBP 36,000 - 43,000

Job description

Job Description

This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the + business community. Please do not contact the recruiter directly.

PACKAGE DESCRIPTION

Job Reference: 21868

Band: C

Contract Type: Permanent

Salary: £36,200 - £42,200 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working.

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of bbc.com, the widest-read English news website in the world; and the UK's largest distributor of British content.

ABOUT GLOBAL MEDIA & STREAMING DIVISION

BBC Studios Global Media & Streaming division operates multiple digital products in EMEA region, including 7 FAST brands and an Amazon Player.

It has ambitious plans to expand rapidly across the region monetising our catalogue across additional FAST channels, AVOD and SVOD windows.

THE ROLE

Operating at the intersection of commercial insights, content analysis, and business development, the Commercial Business Analyst's role will focus on analysis, evaluation and suggestion of yield decisions for content monetisation on digital platforms as well as commercial performance of those platforms in order to drive optimal commercial outcomes.

This role is designed to unlock commercial opportunities across digital monetisation models such as FAST, aVOD and SVOD, using BBCS's IP catalogue and will work collaboratively with Commercial Leadership and wider teams in region to maximise effectiveness of advertising and subscription models on FAST, AVOD and SVOD.

Responsibilities:

Performance Analysis and Revenue Growth

• Analyse performance data of FAST/AVOD/SVOD digital products to identify revenue and profit growth opportunities, to support budgeting and long-term forecasts.
• Optimise FAST channels' performance by tracking and analysing profitability across individual channels, markets and platform partners.
• Assess subscription performance of BBCS' Amazon Player in Germany identifying pricing strategies that drive sustainable revenue growth.
• Monitor content performance trends across multiple platforms, identifying high-performing titles and genres to inform content monetisation strategies.
• Provide data-driven insights to Commercial Leadership, proactively contributing to product strategy based on internal observations and evolving market trends.
• Support Commercial Leadership team in developing ad-hoc business cases.

Strategic Content Optimisation & Business Insights

• Support the Content Liaison team in analysing back catalogue performance, identifying the most commercially viable titles for each monetisation model.
• Develop data-backed business cases for rights clearances and localisation.
• Point of contact for Data and Insights team to develop, track, and refine key success metrics.
• Assist in the development of automated performance dashboards for real-time content and revenue tracking.
• Maintain comprehensive documentation and optimize processes related to yield management for individual titles and digital products.

WHAT DOES IT TAKE?

ESSENTIAL CRITERIA:

• Proficient in working with large data sets and ability to navigate complex reporting systems - e.g. Tableau.
• Strong experience in data visualisation while efficiently drawing out key insights.
• Comfortable and confident in communicating insights to relevant stakeholders.
• Proficient in use of digital monetisation models.
• Experience in commercial planning/content yield management within a matrix organisation.
• Ability to drive tasks and projects to completion without supervision.

DESIRABLE CRITERIA:

• Able to collaborate and build a network across the business.
• Proactive problem solving and tenacity to implement change.
• Excellent IT skills including advanced Excel, PowerPoint.
• Ability to proactively identify and resolve issues independently.

LIFE AT BBC STUDIOS

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package.
• Flexible 35-hour working week for work-life balance.
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
• A defined pension scheme and discounted dental, health care, gym and much more.
• Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

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