Brand Strategy Manager

Carta; London; On-site; GBP 45,000 - 75,000

Job description

Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.

Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.

Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.

Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Brand Strategist, you’ll work to:

• Strengthen Carta’s brand to grow awareness and improve perception with VC, PE, and Founder audiences.
• Solve marketing challenges by clarifying business goals, brand strategy, and priorities.
• Grow the Carta Marketing Organization’s data fluency by leading brand research.

The Team You'll Work With

You’ll be joining our Brand and Creative team. Marketing plays a critical role in Carta’s growth and evolution as a brand. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape and product portfolio. We infuse the customer in everything we design and deliver and reflect the inspiration and ambition of our customers in the work we do.

At Carta, you’re not just an employee. You’re a builder who is creating infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally to challenge the status quo; working towards a common goal of creating more owners in the private markets.

About You

Brand Strategist

We’re looking for a Brand Strategist with 5+ years of experience to join our growing team. In this role, you’ll lead research-driven projects that inform strategic marketing decisions, craft compelling creative briefs, and ensure brand consistency across all customer touch points. You’ll collaborate with teams across marketing, creative, product, communications, and sales to develop and execute impactful brand strategies.

Key Responsibilities

• Lead brand strategy projects including campaign strategies, messaging frameworks, customer journeys, and positioning strategies from research to execution, launch, and performance measurement.
• Analyze structured and unstructured data using the 4C framework to inform strategy.
• Translate research into clear, compelling creative briefs.
• Ensure brand-consistent messaging across marketing, product, and communications.
• Stay current on industry trends, competitive messaging, and marketing best practices.
• Design and conduct research studies to uncover customer insights and market trends.
• Translate findings into actionable recommendations based on company goals.
• Manage relationships with research agencies and internal stakeholders.
• Foster alignment across teams while balancing feedback with strategic integrity.
• Present research findings, strategies, and recommendations to senior leadership and creative teams.
• Implement best practices for research, competitive tracking, and brand consistency.
• Contribute to a culture of curiosity, learning, and strategic excellence.

Qualifications & Skills

• 5+ years as a Brand Strategist in an agency or in-house brand team.
• Strong understanding of research methodologies and data analysis in Excel.
• Exceptional analytical skills—able to ask the right questions and find answers.
• Ability to distill complex ideas into clear, actionable insights.
• Excellent written and verbal communication—skilled at crafting narratives and persuasive messaging.
• Experience managing research agencies, designing surveys, and leveraging data for strategy.
• Interest in fintech, venture capital, or private equity.
• Proactive, curious, and thrives in a fast-paced environment.