Brand Manager

Asahi Europe and International; Woking; On-site; GBP 30,000 - 60,000

Job description

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Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller's London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Brand Manager

We have an exciting opportunity to join our dynamic and business-critical Brand Marketing team, where the Brand Manager Fullers will be central to the management and future growth of our Fuller's brand portfolio. Working closely with the Brands Director, this role will primarily focus on Fuller's London Pride and will create, deliver and execute simple, strong integrated plans that drive London Pride brand health and performance relative to the market in the short and long term. The role will also need to work with colleagues and the brewery to manage the commercial performance of the remainder of the Fuller's brand portfolio.

Key accountabilities

• Working with the Brand Director to create and gain sign off of annual brand plan for Fullers London Pride.
• Deliver marketing initiatives in line with approved IAP that drive consumer engagement and enhance brand perception with a strong focus on experience and events.
• Support Brand Director in leveraging our strategic partnership with Premiership Rugby and building an exciting executional plan. Make recommendations to the Brand Director for future opportunities.
• Manage ongoing partnerships with Premier League football club, Brentford FC, and Premiership Rugby club, Harlequins.
• Manage day to day key agency brand marketing interface (PR, Events, Social) with a view to fostering exceptional working relationships to ensure successful implementation of these plans.
• Passionately managing quality of execution through to placement whilst at the same time managing key stakeholders across the business.
• End to end project management - defining, executing and evaluating within timelines and with multiple stakeholders across the business.
• Support regular Brand performance tracking to meet commercial and consumer brand performance targets; review and make recommendations to adapt the plan as needed.
• Day to day budget management.

Experience required

• Experience in Marketing or Brand management in FMCG or drinks brand activation in the UK.
• Proven experience in managing projects through to successful completion.
• Understanding of best practice marketing principles and techniques as well as commercial understanding.
• Experience of successfully developing and implementing integrated brand communications.
• Experience in managing relationships beyond direct control.
• Demonstration of ability to communicate on many levels - up and down, internal, external and to influence and achieve results through others.

Key attributes of the successful person

• Interpersonal skills: build positive relationships at all levels both internally and externally. Includes the ability to work in cross functional, multi skilled and multi-cultural environments.
• Communication skills: be capable to clearly and coherently deliver inspiring ideas; ability to influence, persuade and negotiate effectively.
• Willingness to learn and ambition to develop. Naturally curious about real people insights, trends and culture.
• Flexible operator: able to balance 'big company' attitude with the resourcefulness required to achieve results within a small team.
• A proactive initiator: positive, hands-on attitude.
• Demonstrate personal accountability in project delivery.
• Effective project management skills.
• Results driven: fits naturally within a strong performance culture.

Whats on tap

• Annual bonus.
• Private pension.
• Private medical and dental insurance.
• Life assurance.
• Beer allowance.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.