Brand Manager

JR United Kingdom; Slough; Hybrid; GBP 35,000 - 55,000

Job description

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Slough - Hybrid (3 days per week in HQ) with occasional travel required to events, agency meetings, and manufacturing sites.

Join our snack-loving team! We're looking for aBrand Manager to join our team at KP Snacks. Fancy being part of a group where your ideas matter and your growth is celebrated? Keep reading – this might just be your next adventure!

What will you be doing?

This role will be responsible for the continuing development of the brand and delivering sales growth across the UK. Some of your responsibilities will include:

• Help shape development and execution of annual growth plans via analysis of the market, consumer data & insight, and create excitement around the plans internally and externally through presentations & brand days
• Lead, implement and monitor the assigned brand marketing plans to achieve sales and profit objectives, and work closely as part of a team to deliver results
• Lead and work cross functionally to deliver key projects throughout the year (based on key marketing objective/brand plans) – ensuring all landed on time, on budget, and with excellence, and working closely with internal teams and our factories
• Support the Marketing Manager with the development of creative and communication briefs in line with core priorities and support in the planning and execution of multichannel media campaigns and activations, and shopper marketing
• Liaising with Creative, Media, Design & PR agencies to support the delivery of the ATL & BTL marketing plan
• Input into and support the development and execution of NPD/Innovation programmes, including management for new core lines and formats, Limited Edition and Brand Partnerships
• Manage brand performance including the internal P&L & external brand consumer metrics to generate insight led actions and recommendations
• Brand budget management, ensuring plans and projects are delivered within budget

What’s in it for you? (some of the benefits you can expect)

• 7.5% bonus scheme – with an excellent track record of over-achievement
• Comprehensive Healthcare Support – Access to a Medicash Health Cash Plan or Private Healthcare, including a Digital GP service, Best Doctors (Second Medical Opinion Service), and specialist Cancer Care for peace of mind when you need it most
• KP Pension Plan - contribution matching up to 7% of your salary
• KP4ME - online benefits, discounts, prizes, competitions and information platform with access to mental, physical and financial wellbeing information and tools.

Who are we?

Glad you asked! We're KP Snacks, proud to be part of the Intersnack family. Picture this: over 15,000 of us, spread across more than 30 countries, all working together to create the snacks you love. From Hula Hoops to McCoy's, we're the team behind your favourite munchies.

Here in the UK, we're about 2,400 strong, spread across seven factories and our Slough HQ. But don't let our size fool you – we're as close-knit as they come. We believe in speaking our minds, celebrating our differences, and pushing boundaries together.

Diversity isn't just a buzzword for us. We're on a mission to create a workplace where everyone belongs. So, even if you don't tick every box, we want to hear from you! Your unique perspective could be just what we need. Also, if there's anything we can do to make this process easier for you, just give us a shout.

We'd love to hear from you if you can demonstrate the following knowledge, skills and experience:

• A deep passion for brands and marketing, with a creative and strategic mindset to deliver more happy snacking moments for consumers. Strong understanding of consumer brand data, analytics, and market insights to drive informed decisions.
• An effective communicator with strong cross-functional collaboration skills, able to influence at all levels and manage agency relationships. Highly organised with experience in P&L and budget management, ensuring commercial success. A proactive problem solver with the ability to take products from concept to market while working closely with factories and suppliers.
• Proven brand management experience in FMCG, with a strong track record of delivering end-to-end marketing campaigns. Hands-on experience in product development, working with factories to bring innovations to life. A growth mindset, always seeking opportunities to learn, develop, and push boundaries.
• We’re looking for someone who thrives in a fast-paced environment, enjoys tackling challenges, and is eager to stretch themselves. If you have additional experience in digital marketing, sustainability, or innovation, that’s a bonus!
• At KP Snacks, we value curiosity, collaboration, and continuous improvement. We’re looking for someone who brings creativity, resilience, and a drive for excellence—someone who builds strong relationships and embraces opportunities to grow. A full, clean driving licence is required for travel as part of the role.