Beauty Category Marketing Manager

Ninjakitchen; London; Hybrid; GBP 35,000 - 65,000

Job description

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

As part of the phenomenal growth SharkNinja EMEA has achieved over the last few years we have an exciting new opportunity for a Category Marketing Manager to join our Beauty team. The successful candidate will be responsible for driving awareness of the brand, category and select products within the Beauty portfolio.

This regional role will support all markets across EMEA. Working closely with the Senior Category Marketing Manager cross-functionally, you will develop and deliver the ‘Go-to-Market’ strategy for the category. Great project management and business acumen skills with the ability to manage several projects in parallel are a must to succeed in this fast-paced environment.

We are looking for strategic thinking, with a broad spectrum of marketing and commercial skills from storytelling to building commercial product and category plans; taking data and forming it into actionable insights.

As ambassador for the product group, you together with the Snr Category Marketing Manager along are the key drivers and points of contact for the US team, responsible for the creation and implementation of the annual Product Strategy and Brand Communication plan across EMEA. As custodian of your category, you will uphold the Global strategic vision, positioning and brand identity, together with IMC through localized Product Communication strategies while keeping a pulse on the performance and trading of the SKUs so you can act accordingly.

• Key interface role with US, Product Development, Marketing Comms, Creative, PR and local countries to develop the category and communications plan.
• Responsibility for Category Plan and its implementation.
• Excellent virtual management, communication skills balanced with sound business acumen. Capable of influencing exceptional marketing plans that clearly communicate the key message of the product group both internally and externally and deliver the business goals by region.
• Input and help coordinate and deliver our targets through direct and indirect partners.
• Collaborate with Product Development team and country teams to achieve key KPIs, revenue, volume, share, profit and investment targets.
• Responsible for product launch materials and product launch communication, ranging and sell through.
• Deeply understand, interpret and champion the category, the market, its consumers, channels and competitors within Regional, Country and US teams and reflect in the plan.
• Actively track and report the status of the plan, identifying and analysing areas of performance. Go deep to understand what is behind the performance and make recommendations on how to correct or offset. Work with peer group, PD, Media, Countries and wider business to rapidly escalate opportunities and build effective growth plan.
• Actively make recommendation on how to respond to changes in the market and actual performance to update, evolve and implement new activities and actions to achieve plan and objectives within any given period.
• Understanding of Shark Ninja segmentation and customer audiences to set communications strategy.
• The CMM works cross functionally, seeking alignment with US and countries to set branding strategy, pricing and channelisation.

What You'll Do:

• Being part of a team and be the lead for bringing new launches to market. Developing a marketing plan with the regional and country marketing team to strive for flawless execution at launch.
• Alongside IMC, oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points.
• Alongside IMC, develop dedicated brand campaigns and report on performance.
• Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
• Be the category expert and leader: understand consumer, price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarise conclusions to help better inform roadmap or launch plans.
• Work with Studio and IMC to develop brand toolkit, brand guidelines and playbook.
• Support on development of sell-in decs and work with Sales and TMM to bring our products to life.
• Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM, continuously iterating and improving.
• Collaborate with research partners to validate messaging and content, work with copy team to bring this to life.

What You'll Bring:

• 5 years+ of experience in the area of Brand Management, Product Marketing, preferably within Beauty/Haircare.
• Management experience.
• EU/Multi matrix experience.
• Proposition development & execution experience.
• Product Lifecycle management experience with technical aptitude.
• Educated to degree level or equivalent.
• Strong numeracy/commercial acumen.
• Exceptional skills in Microsoft office packages, especially excel.
• Strong verbal, written and presentation abilities.
• Relentless collaboration.

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Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here:https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture [e-mail]