AI Creative Lead (Art Director)

Latitude Digital Marketing; London; Hybrid; GBP 40,000 - 80,000

Job description

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and create influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

As AI Creative Lead (Art Director) in the production and adaptation space, you will lead a talented team of diverse designers in creating compelling, high-quality content for our client, a well-known retail banking company. You will combine hands-on design work with leadership of a globally dispersed team, ensuring creative excellence across AI developed imagery and videos, statics, motion graphics, illustration, social media content, and branded assets.

Your expertise in static and motion design, along with your ability to create and adapt these using AI and localise content for different markets, will be crucial in meeting client needs. You'll oversee asset management, implement templated approaches for localization efforts, and use AI tools such as Pencil Pro to refine and enhance the design process.

Reporting to our Chief Solutions Officer, AI Studios, you will lead by example, promoting a collaborative environment while maintaining creativity and execution.

Responsibilities

• Lead and inspire a globally dispersed design team, encouraging a sense of community and ensuring delivery of high-quality work.
• Check in with designers to support their professional development, providing guidance to ensure design excellence.
• Participate in project reviews, collaborating with the project team to ensure that all briefs are met and creative output aligns with client expectations.
• Oversee the production and adaptation of content across multiple channels, ensuring that both static and motion graphics meet brand guidelines and project requirements.
• Use AI tools such as Pencil Pro to refine the design process, adapt content and maintain high creative standards for both static and motion designs.
• Integrate Pencil Pro's capabilities for generating and iterating design assets quickly, allowing the team to optimize workflows and speed up the adaptation process.
• Lead weekly design huddles and ensure open communication channels within the design community.
• Attend monthly meetings with the wider Creative and Experience Network to stay aligned with creative strategies and projects.
• Collaborate with creative teams and project managers to ensure briefs are understood and completed.
• Lead by example, providing hands-on design leadership and delivering high-quality assets while mentoring your team members.
• Stay up-to-date with design, technology, and social media trends to inspire and guide the team.
• Provide constructive feedback and revisions promptly, pushing the boundaries of creativity while staying aligned with client needs.
• Create content for localization and adapt assets for different regions and social media/ digital platforms while keeping the brand message intact.
• Present ideas and design solutions to our teams, VPs of Creative, and clients, ensuring clarity and influence in every presentation.
• Cultivate a creative environment where feedback is welcome, and continuous improvement is encouraged.

Qualifications

• 7 years of professional experience in a relevant design role within an agency or brand environment.
• Experience working with globally recognised brands, adapting design solutions to fit diverse markets.
• Expertise in design tools including Figma, Photoshop, Illustrator, After Effects and Premiere Pro.
• In-depth knowledge of AI design tools and best practice prompting methodology.
• Proficiency in motion design and video editing, with an understanding of 3D animation tools (e.g., Blender) considered a bonus.
• Experience producing digital and social assets, both static and motion, for global audiences.
• Experience leading diverse design teams across multiple time zones.
• Experience with visual storytelling, with the ability to transform complex concepts into clear and engaging designs.
• In-depth knowledge of social media and paid media design best practices.
• Comfortability and confidence presenting design concepts and guiding a team through feedback and revisions.
• Up to date with design trends, tech innovations, and cultural references, ensuring your work stays on-point and ahead of the curve.
• Familiarity with AI-driven tools like Pencil Pro for content adaptation and optimization across projects, ensuring efficiency and agreement on brand guidelines.

Additional Information

Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus and 401k retirement plan.

Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.

Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.

Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

All your information will be kept confidential according to EEO guidelines.