Account Manager - B2B / Enterprise

Mindshare Worldwide; London; On-site; GBP 35,000 - 65,000

Job description

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Description

Position at Mindshare Worldwide

Account Manager, B2B Direct Investment

Group: Mindshare Worldwide

Clients: PayPal, Other B2B

Reports to: Account Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

The Role

The Manager within the Direct Investment team supervises all day-to-day implementation & optimization of site direct & performance channels for PayPal & other B2B clients; with a particular focus on Content Syndication. Other channels include direct display, webinars, DOOH & content partnerships. Reporting to the Account Director, the manager provides buying recommendations internally & directly to the client. The Manager oversees the team's execution of media plans, optimization, reporting as well as other internal & client facing deliverables. The manager collaborates daily with key media partners to find the best solutions for PayPal & is also in charge of overseeing the Account Executive in their day-to-day work.

The Ideal Candidate

The candidate will report into the Account Director. Working within the Direct Investment team, the manager will be integral to achieving client goals, and the development and optimization of direct investment activity. The ideal candidate will be expected to set up & manage campaigns across multiple markets & partners. You will be expected to champion the Mindshare Channel & Solutions best practice approach to delivering direct campaigns. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Essential Criteria

1. Proven experience in digital paid media, with a focus on digital investment & campaign execution.
2. Strong managerial skills to help junior team members grow.
3. Client management skills to interact with stakeholders at multiple levels.
4. Excellent problem-solving skills, and the ability to identify a problem and jump in to find a resolution.
5. Ability to pull key insights to present to clients on ways to improve campaigns.
6. Maintain a strong familiarity, if not outright expertise, with Microsoft Excel, including pivot tables and macros.
7. Strong organisational skills with attention to detail.
8. Strong quantitative and analytical skills.
9. Strong communication, project management and time management skills.
10. Strong understanding of interactive media tools; Prisma & DCM.

Desirable Criteria

1. Experience buying performance media channels, in particular Content Syndication.
2. B2B marketing experience.

Responsibilities

1. Provide clients with channel insight & recommendations across direct investment channels supported by data.
2. Ability to provide strong analysis, & insight for optimization based on historical performance.
3. Develop a good understanding of client's business and competitive landscape.
4. Collaborate with Account Director to ensure direct plans are on strategy and meet client objectives.
5. Act as a liaison between agency & partners, developing a point of view for relevant partners & new opportunities.
6. Recommend optimal vendor mix & finalise RFP List.
7. Responsible for adequate briefing to partners, ensuring briefing sessions are well prepared & detailed.
8. Receive & QA asset matrix with junior team for seamless campaign set up & execution.
9. Oversee accurate campaign set up, campaign trafficking & reconciliation.
10. Review performance with junior team and recommend tactical changes to maximise campaign outcomes.
11. Campaign maintenance ensuring delivery and adherence to overall media plan objectives throughout.
12. Responsible for quality control, troubleshooting any lead delivery errors with 3rd party data governance partner.
13. Oversee correct invoicing with the team, being the point of escalation for any invoicing issues that cannot be resolved.
14. Manage day to day plan changes/maintenance of media plans with junior team.
15. Build post campaign reporting & recommend any tactical changes to maximize campaign performance.
16. Monthly client invoicing & reconciliation.