Account Executive - Energy & Industrials

Tbwa Chiat/Day Inc; London; Hybrid; GBP 60,000 - 80,000

Job description

Account Executive - Energy & Industrials

London, England, United Kingdom

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

Account Executive, Energy & Industrials – Burson

Working Policy: Hybrid

Location: London, UK

OUR TEAM

Transitioning to a sustainable economy in a way that is socially and economically fair is a defining issue of our age. It compels action from policymakers, researchers, businesses, and individuals all over the world.

In the Energy & Industrials team at Burson, we tell the stories of changemakers at the centre of this complex, global challenge. Our clients range from start-ups to some of the world’s most recognisable brands. They are spread across industries – energy, recycling, mobility and manufacturing – but with a common goal of achieving a lower-carbon, sustainable and more transparent world.

Our team combines deep sector knowledge with a breadth of communications disciplines, rooted in insight, to change behaviours, shape reputation and drive value.

We are proud of the work we do, supporting clients such as Baker Hughes, Hitachi, EnBW, E.ON, BSI, Mura and Rockwool. This role offers the opportunity to work within a fast paced and dynamic team of 25+ who are passionate about the energy transition and keen to deliver integrated communications work, spanning corporate and B2B comms, public affairs, digital and social.

Your Role As A Burson Person

If you bring an enthusiasm for the intersections of communications, and a drive to be part of a successful team, Burson will provide you with a flying start to a fast-paced, dynamic career.

As an Account Executive, you will be responsible for undertaking account administration critical to all client and team projects, under the guidance of an Account Manager or Senior Account Manager. Spotting industry updates and news and understanding the implications of these is a daily requirement for our clients and we would want any candidate to demonstrate a strong appetite for this alongside an enthusiasm for energy & industrials and the media.

You’ll Bring Along With You

New Account Executives to our team will be supported to evolve the skills below but should understand these expectations and have a passion to proactively take this opportunity and unlock a career in energy & industrials communications.

A successful candidate will deliver through:

1. Team Contribution - A can-do attitude, flexibility, and willingness to contribute will need to be consistently demonstrated.
2. Account Administration – High-quality, proactive account administration will increase account efficiency and support the delivery of client objectives.
3. Programme Support - Ownership of specific programme components as directed by account teams will support campaign delivery.
4. Integrated Marketing and Technical PR Skills Development – Competence in foundation PR and integrated marketing skills will support programme delivery.
5. Media Management - Comprehensive media management will support proactive and reactive aspects of programme delivery.
6. Digital Media - Expanding understanding of the digital media landscape, the role of digital and social media, and how to utilise digital tools will support client service.
7. Reporting - Comprehensive, accurate and timely reporting will ensure that all client activity is professionally recorded and communicated.
8. Information & Collateral Management - Efficient management of client materials will ensure that the correct content is always available and that we can deliver to a high standard.
9. Press Office Management (where appropriate) - Effective press office administration will ensure that all media enquiries are responded to in a timely and comprehensive manner.
10. Research - Effective desk research skills will ensure that business pitches, proposals, client events and media opportunities are comprehensively supported and capitalised upon.

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At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.