Account Director / B2B - Enterprise

GroupM; London; On-site; GBP 45,000 - 80,000

Job description

Account Director, B2B Direct Investment

Job title: Account Director, Direct Investment

Group: Mindshare Worldwide

Client: PayPal, Other B2B clients

Reports to: Business Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Channel Solutions

Channel solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.

The Role

A role exists in Mindshare’s Channels & Solutions within a growing B2B direct Investment team. We are looking for an experienced Account Director who will play an instrumental role in further development of our B2B activation offering with a particular focus on the B2B lead generation channel – Content Syndication.

The candidate will be given ownership of ongoing client engagement, managing a team of AM and AE to support the Business Director whilst implementing the strategic vision across a range of B2B clients within the agency to drive demand generation transformation for their business. In this role, you will also work closely with Mindshare client teams across the network, Media Partners, Creative agencies & our 3rd party data validation partner.

The role will empower the candidate to be part of a growing expertise within the agency, learning & implementing best practices whilst supporting in developing new solutions to evolve our capability.

The Ideal Candidate

The candidate will report into the Business Director. Working within the Mindshare Channels & Solutions B2B direct investment team, they will be integral to developing & sharing B2B direct channel knowledge and contributing to expanding the activation offering to grow our expertise within Mindshare’s Channels & Solutions. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the team. You will be expected to lead by example, growing the client base by upselling new services and contributing to pitches.

Essential Criteria

• Substantial experience in digital paid media, with a focus on digital performance investment & campaign execution.
• Exceptional project management and coordination skills, with a logical approach to problem solving.
• Experience in developing and leading client relationships.
• Exceptional people management skills, including support and development of at least two junior team members.
• Exceptional executional performance: experience in developing & optimising performance campaigns targets is essential.
• Extensive experience using 3rd party platforms like GA and other tracking solutions such as DoubleClick.
• Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.
• Expert knowledge of measurement capabilities and evaluate and implement opportunities that are of benefit to the client and future Programmatic activity.
• Mindset towards process optimisation, both through manual processes and through technology.

Desirable Criteria

• Extensive Experience buying performance media channels, in particular Content Syndication.
• B2B marketing background.

Responsibilities

• Become an expert in all B2B activation channels offered by Mindshare.
• Apply best practice rigor to the execution of campaigns.
• Constantly review all optimization, budget management, task management, testing, and other processes to identify opportunities for improvement in effectiveness or efficiency.
• Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges.
• Ensure briefing, planning and finance processes are strictly adhered to by the team.
• Take responsibility for the output of the team, both client facing and operational.
• Take responsibility for the junior team’s development and career progression within the agency.
• Support Business Director in development of Channels & Solutions B2B solutions product.
• Build a reputation as a trusted advisor for internal and external stakeholders.
• Play an active role in pitches, and other cross agency initiatives.
• Keep up to date with industry developments in order to offer POVs.
• Be the central client contact for your client portfolio, establishing a trusted relationship with key senior clients.
• Build and maintain relationships with Client Leads, offering strategic guidance (in line with BD’s vision) to help grow the business and strengthen the relationship.
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
• Contribute to key industry events and represent Mindshare externally.
• Contribute and leads aspects of New Business, as well as upselling and cross-selling of services and capabilities.
• Play an active role in the recruitment and interviewing process to build strong teams.
• Develop and maintain on-boarding process for new starters.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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