Trade Marketing Manager - Accelerating & Emerging Markets (m/w/d)

YOUR MISSION

We are yfood, pioneers in the Smart Food category and market leader in DACH, now expanding our footprint in the UK, Netherlands, Spain, France and beyond. Join us as our International Trade Marketing Manager and play a key role in bringing our brand to life in stores across Europe. Based at our Munich HQ, you’ll be the go-to person for our international teams and distribution partners, shaping our success in new markets.

As an International Trade Marketing Manager – Accelerating & Emerging Markets, you will drive in-store brand visibility and shopper engagement across our accelerating European markets while shaping our expansion into new regions (e.g Spain, Italy, Nordics) in close collaboration with the International expansion team.

You will execute impactful B2C trade marketing activations in established markets while also supporting sales teams and distribution partners with B2B initiatives. Additionally, you will develop and implement go-to-market strategies for emerging markets, ensuring a strong foundation for future growth.

Your Responsibilities

• Identify local market needs and opportunities, ensuring tailored executions within budget while considering local differences
• Plan, execute, and evaluate trade marketing activations to boost brand visibility and sales, adapting to local market dynamics
• Work closely with the yfood in-house creative team and brand management to deliver optimal brand executions for international trade activities
• Monitor POS activations, promotions, and competitor performance to refine strategies
• Conduct market analyses to identify trends and growth opportunities
• Develop and align quarterly and annual trade marketing plans for optimal execution
• Track budgets and activity performance to maximize efficiency and impact
• Collaborate with the wider marketing team to align trade marketing with overall marketing strategies
• Support emerging market expansion by integrating trade marketing into go-to-market plans
• Organize and support local sales teams on executing B2B trade shows and retailer events

WHAT YOU NEED TO SUCCEED

• Experience: 3–5 years in Trade Marketing, ideally in FMCG, Retail, or Consumer Goods
• International Exposure: First-hand experience in international trade marketing, preferably in Spain, Italy, the UK, or the Netherlands
• Project Management: Strong ability to develop and execute tactical plans in international retail environments
• Communication & Collaboration: Excellent interpersonal skills to work effectively across teams and functions
• Proactive & Solution-Oriented: A hands-on mindset with a "can-do" attitude, thriving in fast-paced settings
• Creativity & Influence: Ability to develop innovative ideas and inspire stakeholders
• Languages: Fluency in English is essential; Dutch, Spanish, or French are a plus
• Mindset: Strong analytical and conceptual thinking with a strategic approach

CONTACT

Katharina Bauer

Talent Acquisition Manager

jobs@yfood.eu