Team Lead Influencer Marketing - Series A e-commerce marketplace (Munich)

Team Lead Influencer Marketing (all genders)

Cherry Ventures is supporting our portfolio with this hire

KEY FACTS

• Start date: as soon as possible
• Capacity: 40 hours per week
• Location: Munich

ABOUT THE ROLE

The Team Lead Influencer Marketing (all genders) will lead the international marketing team to boost awareness and accelerate growth in our key markets (DE, ES, IT, FR, NL). You will manage cross-channel initiatives spanning social media, influencer marketing, PR, media partnerships, and advertising to increase awareness, build community, and attract new customers.

Reporting to the VP of Marketing, you will work closely with the Munich-based team to identify opportunities and develop creative campaigns for international markets. We seek a proactive, creative leader with strong team management and relationship-building skills—capable of fostering strategic partnerships externally and collaborating deeply with internal teams.

The ideal candidate has experience in developing strategic marketing plans across markets, executing cross-channel campaigns, and thriving in fast-paced, entrepreneurial environments.

YOUR RESPONSIBILITIES

• Manage the international marketing team to implement the global marketing plan, and develop and manage all marketing initiatives for key int'l markets (DE, ES, IT, FR, NL).
• Work with our VP of Marketing to set measurable objectives for marketing initiatives and ensure the int'l marketing team tracks performance against these KPIs.
• Strengthen buycycle's brand position by establishing & maintaining relationships with brands, media partners, influencers and athletes that embody buycycle values. Manage collaborations between these partners and buycycle.
• Plan, execute, and optimise multi-channel marketing campaigns. Work closely with PR, social media, creative, and product teams to integrate regional marketing projects into broader marketing strategies.
• Oversee regional marketing budgets, ensuring cost-effective use of resources while maximizing campaign impact.
• Analyse and report on the results of int'l marketing initiatives, and make recommendations to adjust the plan as needed.

ABOUT YOU

• 5 to 8+ years of marketing experience.
• Experience and a deep passion for cycling and/or other endurance sports.
• Strong business and organisational acumen with a native understanding of different cycling communities and cycling culture.
• Hands-on mentality and willingness to take on varying tasks within a small team.
• Excellent English speaking and writing skills.

WHY US

• Young, dynamic, motivated, and passionate about what we do.
• Open to everyone - cycling or not. A diverse, cosmopolitan and inclusive team is important to us.
• Everyone is an essential part of the buycycle vision - whether they are working students, full-time employees or CEOs.
• Work with goals, not tasks, and follow a data-driven approach.
• Never stop learning and developing, with opportunities to improve and learn from other teams.
• Home office and remote work are part of our culture.
• Coffee, fruit baskets, and muesli are basic provisions for us. Monthly team events, cosy after-work beers or sodas are also part of the package.

ABOUT US

Join us at buycycle, where we're crafting Europe's premier platform for pre-owned bikes. Since our launch in 2021, we've accomplished milestones such as establishing a vibrant Munich office and cutting-edge workshop dedicated to used bikes. This is just the start, now with your involvement, we aim to redefine the landscape of personal transportation.

Join buycycle and play a pivotal role in shaping a rapidly expanding and dynamic company from its inception. Be a driving force behind the creation of Europe's largest pre-owned bike platform – become a valued member of our crew!

We firmly believe that the right attitude, motivation and willingness to learn will lead to satisfaction and success for all interested parties at buycycle. Therefore, you are welcome to apply even if you feel that you do not meet all the requirements of the profile at this stage.

We welcome all applications - regardless of gender identity, nationality, ethnic and social origin, religion/belief, disability, age, sexual orientation and identity.