Storyteller (f/m/d) and Innovation Lead SAP for Startups and Corporate & GROW MEE

Storyteller (f/m/d) and Innovation Lead SAP for Startups and Corporate & GROW MEE

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

YOUR FUTURE ROLE

As Storyteller (f/m/d) & Innovation Lead you will be responsible for developing and executing the marketing, communication and events plans for the SAP for Startups MEE as well as the entire Corporate & GROW MEE organization. Internally you will ensure the successful communication and transparency of key growth initiatives in the entire Corporate & GROW MEE area, aimed at improving collaboration between the different digital roles, ensuring smooth digital motions and cross-functional alignment. Externally you will drive various projects aimed at increasing SAP brand awareness in the startup market. This role requires a highly driven, eloquent and creative professional with solid understanding of SAP’s GTM strategy, especially regarding the Corporate, Partner-Led and startup business.

Responsibilities include, but are not limited to:

• Develop and implement comprehensive communication plans and creative formats that enhance collaboration across digital roles and improve the understanding of digital initiatives both internally and externally, e.g. best practice sharing calls, townhall meetings, and partner events.
• Create compelling storyboards and support with content preparation for keynotes and presentations at various customer, partner and industry events, ensuring the consistent representation of the MEE Corporate & GROW segment.
• Create and curate high-quality communication content and assets for various internal and external channels, including digital platforms, newsletters, and social media.
• Develop and execute a creative social media strategy to drive demand generation and elevate SAP brand awareness in the startup market.
• Identify and strategically plan key startup events, including SAP-sponsored industry gatherings and flagship community events, to maximize SAP’s market presence and conversion of new customers.
• Collaborate with marketing to enhance public awareness and establish SAP for Startups as a leading brand in the startup ecosystem.
• Oversee the creative process from storyboarding to execution, ensuring all technical aspects of video shoots, content production, and event preparation are seamlessly integrated.

YOUR PROFILE

• Bachelor's or Master's degree in Business Administration, Business IT, Media & Communications, or a related field.
• At least two years of professional experience in presales, marketing or communications, with a solid understanding of SAP business strategies and solutions.
• Experience in the Startup industry is an advantage.
• Experience with copywriting for different formats such as email, announcements, newsletter and social media is of advantage.
• Exceptional communication and storytelling abilities to simplify complex concepts for diverse audiences.
• Strong organizational, time management, and project planning skills, with the ability to manage projects within complex, global, and virtual fast-paced environments.
• Proficient in stakeholder management, networking, and maintaining robust professional relationships.
• Solid knowledge of SAP brand voice guidelines is an advantage.
• Demonstrated commitment to operational excellence, with a proactive, team-oriented approach, valuing intercultural sensitivity.
• Fluency in English and German, other languages are a plus.

ABOUT THE TEAM

The Digital Transformation & Innovation team is a newly established area within the Corporate & GROW MEE organization. We are at the forefront of digital transformation initiatives, shaping and implementing strategies that support our customers in their cloud transformation journey. Together, we are committed to making a tangible difference, enhancing our company’s capabilities and delivering unparalleled value to our customers worldwide.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.