Sr. Campaign Manager

Job Description

TechStyle Fashion Group is Hiring a Sr. Campaign Manager, for Fabletics Europe in Berlin.

The position reports to the VP Brand Marketing for Fabletics Europe.

Job Summary

As Sr. Brand Campaign Manager , you will lead the execution of Fabletics’ brand communications strategy in Europe, with a strong focus on accelerating brand awareness. Your role will encompass developing and orchestrating communication campaigns for both consumer media and B2B audiences, while creating new strategies to shape the brand's reputation and positioning in the region.

As a central part of the Brand Marketing team, you will collaborate closely with our eCommerce, Wholesale, and Acquisition Marketing teams to ensure the efficient execution of our integrated communications strategy across all brand media channels.

You will support campaign ideation and development through target audience analysis, market research, trend monitoring, and competitor analysis. Together with your team, you will explore innovative ways to connect with consumers, leveraging communication strategies such as partnerships with KOLs, brand ambassadors, guerrilla marketing, activations, or increasing visibility via TV, radio, magazines, and digital media platforms like podcasts and blogs, supported by our PR agencies.

A key focus of your role will be the development and coordination of campaign project plans, ensuring stakeholders meet timelines and budget requirements.

Tasks, Duties & Responsibilities

1. Conduct market research, customer analysis, and trend and competitor monitoring to support campaign development.

2. Develop campaign project plans and implement the brand communications strategy across all media channels, focusing on accelerating consumer brand awareness.

3. Ensure campaign timelines, deliverables, and budgets are met.

4. Establish seamless information flow between departments.

5. Monitor campaign KPIs, brand awareness, and engagement metrics, ensuring campaigns deliver strong results.

6. Maximize the impact of PR agencies, build strong media relationships, and explore new channels and opportunities.

7. Build and refine relationships with KOLs, celebrities, and brand ambassadors to enhance brand positioning and awareness.

8. Support the development and execution of B2B communications and brand reputation strategies to increase visibility in the fashion and eCommerce spaces.

9. Work with the Customer Support team to improve customer feedback strategies.

10. Provide monthly performance and campaign reports for the European market to optimize brand visibility, engagement, and reputation.

11. Collaborate with the SEO, Social Media, and Online Marketing teams in Europe to ensure alignment on communications activities. Build strong relationships with US HQ counterparts to maximize the impact of global campaigns in Europe.

12. Lead by example, acting as a role model for the team and the brand.

Qualifications

1. At least 4 years of experience managing marketing or communication campaigns in a fast-paced start-up, scale-up, or B2C sports/fashion environment.

2. Proven ability to balance strategy and execution, seamlessly navigating both while thriving as an individual contributor.

3. A strong track record of developing and implementing successful communications strategies with measurable results.

4. Outgoing self-starter with strong connections in fashion and influencer ecosystem and relevant media.

5. Proactive and autonomous approach to work; open-minded and quick to adapt to new challenges and changes.

6. Passion for an active and healthy lifestyle and a good sense of fashion trends is a plus.

What’s in it for you?

1. Annual Bonus Plan: Bonus based on company performance.

2. Additional Discretionary Paid Time Off: On top of contractual holidays.

3. Summer Fridays: 4 extra free days during the summer.

4. Private Pension Plan.

5. 50% discount on all our brands.

6. Gym membership.

7. JobRad: Bicycle leasing program.

8. Corporate Benefits Platform: Discounts on popular brands.

9. Team Lunch once a week.

10. Company Events: Summer and Winter Parties, BBQs, “Bring Your Kids to Work” days, etc.

11. A nice office by the Spree in a vibrant start-up area, with a beautiful rooftop.

12. Coffee, tea, water, fruits, and snacks in the office.

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About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable law. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.