Social Media Manager DACH

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Summary

Salary: Competitive

Team: Media

Location: Germany - Cologne Office

About Us

Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the Role

As our Social Media Manager, you will:

1. Develop and execute the market's Social Media strategy across paid and owned channels, aligning with business objectives and marketing funnel stages. Strong focus on paid social required.
2. Manage DACH Social Media Budget and optimize spending according to performance KPIs regularly aiming at upper level KPIs.
3. Campaign management: Planning, executing, and reporting on paid social media campaigns. This includes setting goals and KPIs, and measuring the campaign's performance against those goals.
4. Work closely with Performance & Data Analytics team to maximize Sales & ROI across all social platforms.
5. Coordinate with web teams to optimize user journeys from social media platforms.
6. Oversee the social media content calendar, including creative briefs and copywriting, ensuring alignment with business goals and global strategy.
7. Align owned social media strategy with internal stakeholders to drive brand and business goals.
8. Stay abreast of social media trends and best practices, sharing insights and innovations with internal teams.
9. Utilize social media tools for regular reporting on performance metrics across paid, owned, and earned media, utilizing platforms like Sprinklr for social listening.
10. Manage the market's reputation, commercial, and care communications through social media, aligning with brand and business goals.
11. Work closely with internal teams to present community engagement, sentiments and social media metrics while setting goals to increase brand awareness and engagement.

About You

To succeed in the role, we expect you to have:

1. Minimum four years of experience in leading social media and community management or related fields.
2. Proficiency in managing social media planning and listening tools, ideally Sprinklr, to deliver regular reports and insights.
3. Strong communication skills in English.
4. Proven track record in content publishing, social media community management, and social care.
5. Analytical mindset with experience in delivering data and reporting to stakeholders at various levels.
6. Ability to build and manage stakeholder relationships internationally and at all levels.
7. Demonstrable skills in idea generation, trend identification, and translating insights into actionable strategies.
8. Understanding of best practices and emerging trends within the digital/social space.
9. Highly self-motivated, proactive, and adaptable in a fast-paced environment.
10. Strong organizational skills, project management capabilities, and attention to detail.

Benefits

Subsidy of public transport – KVB

Company Pension Scheme/BAV

JobRad

Equal Opportunity Employer

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

The Dyson Institute of Engineering and Technology is unlike any other higher education institution. We aim to develop the best engineers in the world by combining rigorous academic programmes with work on future Dyson products and real responsibility from day one. Working and studying, learning and doing, while developing pioneering technologies and radical new designs.