Social Media and Digital Content Creator (m/w/d)

We Live to Discover

Jack Wolfskin lives to discover and encourages people to go on new outdoor adventures, connecting with nature and rewilding themselves. Through sustainable German engineered apparel, footwear and equipment that protects and inspires, we enable everyone to experience more moments of outdoor discovery. Our success is based on a shared wanderlust and the collective input from our team of free spirits, forward thinkers and discoverers. Sharing the same values, we focus on having a positive impact through product innovations, more sustainable solutions and business practices as well as advocacy programs.
We encourage an open forum of ideas throughout all departments and honor collaborative discoverers who lead by introducing new paths. A career with Jack Wolfskin is anything but ordinary.

Are you ready to turn your passion for social media, storytelling, and the outdoors into an exciting career? Jack Wolfskin is searching for a creative, passionate, and innovative Social Media and Digital Content Creator (m/w/d) to join our marketing team. In this role, you’ll develop and execute engaging content across social media and digital channels that aligns with our adventurous spirit and outdoor heritage.

• Van Tour Content Creation: Be an active content creator during our 2025 van tour, capturing dynamic, on-the-road content that brings our outdoor adventures to life. This role requires a love for travel and the flexibility to be on the move frequently.
• Content Creation: Produce compelling and high-quality digital content (photos, videos, graphics, and written content) for all social media platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Social Media Management: Assist with planning, creating, and scheduling content across social channels, ensuring alignment with marketing campaigns and brand messaging.
• Campaign Execution: Collaborate with the marketing team to support product launches, brand campaigns (e.g., “Proven On The Wild”), and other initiatives through engaging digital content that resonates with our audience.
• Community Engagement: Foster and grow the Jack Wolfskin online community by engaging with followers, responding to comments and messages, and encouraging user-generated content.
• Analytics and Reporting: Track the performance of social media and digital content through analytics tools, providing insights and recommendations to optimize engagement and reach.
• Trend Research: Stay up-to-date with the latest social media trends, tools, and digital marketing best practices, bringing fresh ideas and approaches to the team.
• Brand Storytelling: Utilize digital content to tell the Jack Wolfskin story, spotlight customer experiences, and highlight product innovations that align with our brand ethos.
• Collaborations: Work with influencers, ambassadors, and long-time customers to create authentic content that reflects their experience with Jack Wolfskin products.

• Willingness to Travel: This role requires extensive travel, especially during the 2025 van tour. A flexible, adventure-ready approach is essential.
• Experience: 2+ years of experience in social media management, digital content creation, or a similar role, preferably within the outdoor, lifestyle, or fashion industries.
• Creative Skills: Proficient in photo and video editing tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro, or similar).
• Digital Savvy: Strong understanding of social media platforms and their unique content requirements (e.g., Instagram Reels, TikTok videos).
• Analytical Mindset: Experience using social media analytics tools (e.g., Google Analytics, Sprout Social, or Hootsuite) to monitor performance and guide content strategy.
• Communication: Excellent written and verbal communication skills with a strong attention to detail.
• Passion for and experience in the Outdoors: A genuine interest in outdoor adventures and sustainability, aligning with Jack Wolfskin’s brand values. The ideal candidate will be comfortable hiking, biking, skiing/snowboarding, camping, and spending time in the outdoors. Authenticity and credibility in this role are essential.
• Team Player: Ability to collaborate effectively with cross-functional teams including marketing, design, and product development.
• Engaging Personality: The ideal candidate will be comfortable in front of the camera and act as a true brand ambassador for Jack Wolfskin.

• Exciting product world and international environment in a responsible and sustainable company
• Flexible and hybrid working
• Attractive employee discounts and additional company benefits
• Free water, coffee and tea specialities
• Informal culture and casual dress code
• Bike leasing, monthly subsidisation of up to two leasing contracts
• EGYM, company fitness programme with access to over 7000 studios
• Team events and sports programmes in the great outdoors and in our own gym
• Likeminded, our partner for mental health with many training opportunities
• Mobile working from abroad

If you’re ready to take on this adventure, we’d love to hear from you! Send us a 30-second video in English telling us why you’re the perfect fit for Jack Wolfskin. Share your story, your passion for the outdoors, and what makes you the ideal Social Media & Digital Content Creator (m/w/d) for our team.

Send your video via Instagram (https://www.instagram.com/jackwolfskin/) or TikTok (https://www.tiktok.com/@jackwolfskin) direct message. We’re excited to see your creativity and can’t wait to hear from you!

Title

Social Media and Digital Content Creator (m/w/d)

Area of activity

Marketing

Location

Idstein

Entry level

Professional

Contract type

no specification